{"id":43065,"date":"2026-11-05T01:30:03","date_gmt":"2026-11-04T22:30:03","guid":{"rendered":"https:\/\/kibrisayna.com\/index.php\/2026\/11\/05\/turkiyenin-otomobil-devinde-dengeler-degisti-egea-sonrasi-tablo-sasirtti\/"},"modified":"2026-11-05T01:30:03","modified_gmt":"2026-11-04T22:30:03","slug":"turkiyenin-otomobil-devinde-dengeler-degisti-egea-sonrasi-tablo-sasirtti","status":"publish","type":"post","link":"https:\/\/kibrisayna.com\/index.php\/2026\/11\/05\/turkiyenin-otomobil-devinde-dengeler-degisti-egea-sonrasi-tablo-sasirtti\/","title":{"rendered":"T\u00fcrkiye’nin otomobil devinde dengeler de\u011fi\u015fti. Egea sonras\u0131 tablo \u015fa\u015f\u0131rtt\u0131"},"content":{"rendered":"


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Otomotiv Distrib\u00fct\u00f6rleri ve Mobilite Derne\u011fi (ODMD) Ekim 2026 perakende sat\u0131\u015f verilerini a\u00e7\u0131klad\u0131. Yeni rapor, pazar genelindeki ithal ara\u00e7 a\u011f\u0131rl\u0131\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne sererken, T\u00fcrkiye<\/svg><\/a>‘nin en k\u00f6kl\u00fc \u00fcreticilerinden Fiat taraf\u0131nda ya\u015fanan radikal de\u011fi\u015fimi g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kard\u0131. Uzun y\u0131llar boyunca yerli \u00fcretim modelleriyle pazar\u0131n zirvesinden inmeyen \u0130talyan marka, otomobil<\/svg><\/a> sat\u0131\u015flar\u0131nda deyim yerindeyse tarihi bir dip noktas\u0131 g\u00f6rd\u00fc.<\/p>\n

\u00a0<\/p>\n

YERL\u0130 OTOMOB\u0130L DEV\u0130NDE TAR\u0130H\u0130 DE\u011e\u0130\u015e\u0130M<\/strong><\/p>\n

\u00a0<\/p>\n

Ekim ay\u0131na ait rakamlar incelendi\u011finde, tablonun en \u00e7arp\u0131c\u0131 verisi Fiat’\u0131n binek otomobil sat\u0131\u015flar\u0131nda ortaya \u00e7\u0131k\u0131yor. Y\u0131llarca Egea ailesiyle T\u00fcrkiye otomobil pazar\u0131na y\u00f6n veren marka, Ekim 2026’da sadece 279 adet yerli ve 136 adet ithal olmak \u00fczere toplamda yaln\u0131zca 415 adet otomobil satabildi. Bu \u015fa\u015f\u0131rt\u0131c\u0131 rakam, Bursa fabrikas\u0131ndaki model ge\u00e7i\u015f s\u00fcrecinin ve markan\u0131n yeni \u00fcretim planlamas\u0131n\u0131n i\u00e7 pazara ne denli keskin yans\u0131d\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

\u00a0<\/p>\n

T\u0130CAR\u0130 ARA\u00c7 SATI\u015eLARI MARKAYI AYAKTA TUTUYOR<\/strong><\/p>\n

\u00a0<\/p>\n

Otomobil taraf\u0131ndaki bu sert d\u00fc\u015f\u00fc\u015fe kar\u015f\u0131n Fiat, rotay\u0131 tamamen hafif ticari ara\u00e7lara \u00e7evirmi\u015f g\u00f6r\u00fcn\u00fcyor. Marka, ekim ay\u0131nda 3 bin 487 adet hafif ticari ara\u00e7 satarak bu segmentte liderli\u011fe oturdu. Ancak burada da ekonomiyi ve \u00fcretim dengelerini ilgilendiren dikkat \u00e7ekici bir detay var: Bu ticari ara\u00e7lar\u0131n 1005 adedi yerli \u00fcretimken, 2 bin 482 adedi ithal modellerden olu\u015fuyor.<\/p>\n

\u00a0<\/p>\n

Geldi\u011fimiz noktada Fiat, ekim ay\u0131ndaki toplam sat\u0131\u015flar\u0131n\u0131n y\u00fczde 89,4’\u00fcn\u00fc ticari ara\u00e7lardan elde etti. Yerli \u00fcretimle \u00f6zde\u015fle\u015fen markan\u0131n ticari sat\u0131\u015flar\u0131nda bile ithal ara\u00e7lar\u0131n yerli \u00fcretimi ikiye katlamas\u0131, sekt\u00f6r\u00fcn gelece\u011fi ve yerli \u00fcretim dengeleri a\u00e7\u0131s\u0131ndan \u00f6nemli bir not olarak kay\u0131tlara ge\u00e7iyor.<\/p>\n

\u00a0<\/p>\n

EK\u0130M AYINDA SATILAN HER \u00dc\u00c7 ARA\u00c7TAN \u0130K\u0130S\u0130 \u0130THAL<\/strong><\/p>\n

\u00a0<\/p>\n

ODMD raporu, pazar\u0131n genel yap\u0131s\u0131na dair de \u00e7ok net veriler sunuyor. Ekim ay\u0131nda T\u00fcrkiye otomotiv perakende pazar\u0131nda (otomobil ve hafif ticari ara\u00e7 toplam\u0131) 55 farkl\u0131 marka boy g\u00f6sterdi ve toplam 80 bin 334 adet ara\u00e7 yeni sahipleriyle bulu\u015ftu.<\/p>\n

\u00a0<\/p>\n

Bu sat\u0131\u015flar\u0131n 27 bin 688 adedi (y\u00fczde 34,47) yerli \u00fcretim bantlar\u0131ndan inerken, 52 bin 646 adedi (y\u00fczde 65,53) d\u0131\u015f pazarlardan \u00fclkeye giri\u015f yapt\u0131. Ba\u015fka bir ifadeyle, ekim ay\u0131nda sat\u0131lan her \u00fc\u00e7 ara\u00e7tan yakla\u015f\u0131k ikisi ithal modellerden meydana geldi.<\/p>\n

\u00a0<\/p>\n

OTOMOB\u0130L VE T\u0130CAR\u0130 ARA\u00c7LARDA \u0130THALAT A\u011eIRLI\u011eI DEVAM ED\u0130YOR<\/strong><\/p>\n

\u00a0<\/p>\n

Toplam pazar\u0131n y\u00fczde 80,84’\u00fcn\u00fc otomobiller (64 bin 939 adet), y\u00fczde 19,16’s\u0131n\u0131 ise hafif ticari ara\u00e7lar (15 bin 395 adet) olu\u015fturdu. Segment baz\u0131nda bak\u0131ld\u0131\u011f\u0131nda ithal ara\u00e7lar\u0131n belirgin \u00fcst\u00fcnl\u00fc\u011f\u00fc her iki alanda da kendini hissettiriyor.<\/p>\n

\u00a0<\/p>\n

Otomobil sat\u0131\u015flar\u0131n\u0131n 23 bin 468 adedi (y\u00fczde 36,14) yerli \u00fcretimken, 41 bin 471 adedi (y\u00fczde 63,86) ithal modellerden olu\u015ftu. Hafif ticari ara\u00e7 segmentinde ise makas \u00e7ok daha a\u00e7\u0131k. 15 bin 395 adetlik hafif ticari ara\u00e7 sat\u0131\u015f\u0131n\u0131n sadece 4 bin 220 adedi (y\u00fczde 27,41) yerli \u00fcretimi temsil ederken, 11 bin 175 adedi (y\u00fczde 72,59) ithal ara\u00e7lardan olu\u015ftu. Pazardaki bu genel e\u011filim, yerli \u00fcreticilerin yeni stratejiler belirlemesi gereken bir d\u00f6neme girildi\u011fini a\u00e7\u0131k\u00e7a ortaya koyuyor.<\/p>\n<\/div>\n


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Otomotiv Distrib\u00fct\u00f6rleri ve Mobilite Derne\u011fi (ODMD) Ekim 2026 perakende sat\u0131\u015f verilerini a\u00e7\u0131klad\u0131. Yeni rapor, pazar genelindeki ithal ara\u00e7 a\u011f\u0131rl\u0131\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne sererken, T\u00fcrkiye‘nin en k\u00f6kl\u00fc \u00fcreticilerinden Fiat taraf\u0131nda ya\u015fanan radikal de\u011fi\u015fimi g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kard\u0131. Uzun y\u0131llar boyunca yerli \u00fcretim modelleriyle pazar\u0131n zirvesinden inmeyen \u0130talyan marka, otomobil sat\u0131\u015flar\u0131nda deyim yerindeyse tarihi bir dip noktas\u0131 g\u00f6rd\u00fc. \u00a0 […]<\/p>\n","protected":false},"author":908,"featured_media":43066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[13],"tags":[],"class_list":["post-43065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kibrisayna.com\/wp-content\/uploads\/2026\/11\/EENXQUGTGBPR3MM4YYQD375ESU-794677.jpg","_links":{"self":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/43065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/users\/908"}],"replies":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/comments?post=43065"}],"version-history":[{"count":0,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/43065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media\/43066"}],"wp:attachment":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media?parent=43065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/categories?post=43065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/tags?post=43065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}