{"id":42712,"date":"2026-11-02T18:35:04","date_gmt":"2026-11-02T15:35:04","guid":{"rendered":"https:\/\/kibrisayna.com\/index.php\/2026\/11\/02\/forddan-elektrikli-araclarda-11-milyar-dolarlik-zarar-kayiplar-azaliyor\/"},"modified":"2026-11-02T18:35:04","modified_gmt":"2026-11-02T15:35:04","slug":"forddan-elektrikli-araclarda-11-milyar-dolarlik-zarar-kayiplar-azaliyor","status":"publish","type":"post","link":"https:\/\/kibrisayna.com\/index.php\/2026\/11\/02\/forddan-elektrikli-araclarda-11-milyar-dolarlik-zarar-kayiplar-azaliyor\/","title":{"rendered":"Ford’dan elektrikli ara\u00e7larda 1,1 milyar dolarl\u0131k zarar. Kay\u0131plar azal\u0131yor"},"content":{"rendered":"


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Otomotiv devi Ford<\/svg><\/a>, 2026 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine ait finansal sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131. \u015eirketin sadece elektrikli ara\u00e7 operasyonlar\u0131n\u0131 y\u00fcr\u00fcten Model e b\u00f6l\u00fcm\u00fc devasa miktarda para kaybetmeye devam etse de kay\u0131plar\u0131n giderek azalmas\u0131 marka cephesinde y\u00fczleri g\u00fcld\u00fcr\u00fcyor. Ford y\u00f6netimi, bu iyile\u015fme e\u011filiminin elektrikli ara\u00e7 i\u015finde ba\u015fa ba\u015f noktas\u0131na ula\u015fmay\u0131 bekledikleri 2029 y\u0131l\u0131na kadar s\u00fcrece\u011fini \u00f6ng\u00f6r\u00fcyor.<\/p>\n

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M\u0130LYARLARCA DOLARLIK ZARAR KONTROL ALTINA ALINIYOR<\/strong><\/p>\n

\u00a0<\/p>\n

Ford, geleneksel i\u00e7ten yanmal\u0131 ara\u00e7lar\u0131 i\u00e7in “Blue” ve ticari ara\u00e7lar\u0131 i\u00e7in “Pro” b\u00f6l\u00fcmlerinin yan\u0131na, t\u00fcm elektrikli ara\u00e7 operasyonlar\u0131n\u0131 denetlemek \u00fczere 2022 y\u0131l\u0131nda “Model e” departman\u0131n\u0131 kurmu\u015ftu. Eyl\u00fcl ay\u0131nda sona eren \u00fc\u00e7 ayl\u0131k d\u00f6nemde Model e, 1,1 milyar dolar zarar bildirdi. Rakam kula\u011fa \u00fcrk\u00fct\u00fcc\u00fc gelse de asl\u0131nda ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 25’lik bir iyile\u015fme anlam\u0131na geliyor.<\/p>\n

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Bu zarar, ge\u00e7en y\u0131la g\u00f6re y\u00fczde 31 d\u00fc\u015f\u00fc\u015fle 1,2 milyar dolar olarak ger\u00e7ekle\u015fen gelire dayan\u0131yor. Gelirlerdeki bu erimenin temel nedeni, bayilere teslim edilen ara\u00e7 say\u0131s\u0131ndaki d\u00fc\u015f\u00fc\u015f oldu. Ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6neminde yakla\u015f\u0131k 50 bin olan toptan sat\u0131\u015f hacmi, bu \u00e7eyrekte 34 bin civar\u0131na geriledi. S\u00f6z konusu d\u00fc\u015f\u00fc\u015f\u00fcn arkas\u0131nda, 2025 y\u0131l\u0131n\u0131n sonlar\u0131nda F-150 Lightning \u00fcretiminin sona ermesi ve bu y\u0131l boyunca Mustang Mach-E hacimlerinin d\u00fc\u015f\u00fck kalmas\u0131 yat\u0131yor. F-150 Lightning modelinin, 2027 y\u0131l\u0131 civar\u0131nda menzili uzat\u0131lm\u0131\u015f bir elektrikli ara\u00e7 (EREV) formunda yeniden yollara d\u00f6nmesi bekleniyor.<\/p>\n

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\u015eirket, Model e departman\u0131n\u0131n 2026 y\u0131l\u0131 toplam zarar\u0131n\u0131n yakla\u015f\u0131k 4 milyar dolar olaca\u011f\u0131n\u0131 tahmin ediyor. Bu rakam, 2025’teki 4,8 milyar dolarl\u0131k ve 2024’teki 5,1 milyar dolarl\u0131k zirve zararlara k\u0131yasla \u00f6nemli bir toparlanmaya i\u015faret ediyor. Elektrikli ara\u00e7 taraf\u0131ndaki bu devasa kay\u0131plara ra\u011fmen Ford’un di\u011fer departmanlar\u0131 durumu fazlas\u0131yla telafi ediyor. \u00d6yle ki otomobil<\/svg><\/a> \u00fcreticisi, bu y\u0131l faiz ve vergi \u00f6ncesi toplam k\u00e2r\u0131n\u0131n 10,5 milyar ile 11 milyar dolar aras\u0131nda olmas\u0131n\u0131 bekliyor.<\/p>\n

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FORD ELEKTR\u0130KL\u0130 ARA\u00c7 KAYIPLARINI NASIL FRENL\u0130YOR?<\/strong><\/p>\n

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Otomobil \u00fcreticisi, Model e b\u00f6l\u00fcm\u00fcn\u00fcn zararlar\u0131n\u0131 dizginlemek i\u00e7in sermaye verimlili\u011fine ve yap\u0131sal maliyet indirimlerine odakland\u0131\u011f\u0131n\u0131 belirtiyor. Bug\u00fcne kadarki en kilit strateji, \u00fcretimi ve fiyatland\u0131rmay\u0131 do\u011fal talebe uyumlu h\u00e2le getirmek oldu. Ford ayr\u0131ca mevcut elektrikli modellere y\u00f6nelik harcamalar\u0131 da k\u0131s\u0131yor. \u00d6rne\u011fin Mustang Mach-E, bir \u00f6nceki \u00e7eyrekte 2023’ten bu yana en d\u00fc\u015f\u00fck harcama seviyesini kaydetti.<\/p>\n

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\u015eirket ayn\u0131 zamanda elektrikli ara\u00e7 i\u015fini yeniden yap\u0131land\u0131rarak, yaz\u0131l\u0131m tan\u0131ml\u0131 ara\u00e7lar \u00fczerindeki \u00e7al\u0131\u015fmalarla birle\u015ftirdi ve daha b\u00fct\u00fcnle\u015fik bir organizasyon kurdu. Bu hamle, modern elektrikli ara\u00e7lar\u0131n giderek daha \u00f6nemli bir par\u00e7as\u0131 h\u00e2line gelen donan\u0131m ve yaz\u0131l\u0131m koordinasyonunu iyile\u015ftirmeyi ve geli\u015ftirme s\u00fcre\u00e7lerini h\u0131zland\u0131rmay\u0131 ama\u00e7l\u0131yor. Ford, yeni nesil elektrikli ara\u00e7 filosunu geli\u015ftirme y\u00f6ntemlerini basitle\u015ftirerek maliyetleri d\u00fc\u015f\u00fcrmeyi ve ilk nesil bataryal\u0131 ara\u00e7lar\u0131nda ya\u015fad\u0131\u011f\u0131 pahal\u0131 hatalardan ka\u00e7\u0131nmay\u0131 umuyor.<\/p>\n

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\u00c7\u0130NL\u0130 RAK\u0130PLERDEN ALINAN \u0130LHAM VE YEN\u0130 PLATFORM<\/strong><\/p>\n

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Zarar\u0131 durdurman\u0131n ve nihayetinde k\u00e2ra ge\u00e7menin anahtar\u0131, Ford’un yeni Evrensel Elektrikli Ara\u00e7 (UEV) platformu olacak. Ford CEO’su Jim Farley’nin Geely gibi \u00c7inli otomobil \u00fcreticileriyle \u00e7al\u0131\u015f\u0131rken \u00f6\u011frendiklerini aktard\u0131\u011f\u0131 bu yeni platform, \u00fcretim maliyetlerini ciddi oranda d\u00fc\u015f\u00fcrmek \u00fczere tasarland\u0131.<\/p>\n

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UEV altyap\u0131s\u0131 en az be\u015f yeni modelde kullan\u0131lacak ve bunlardan ilki, 2028 model y\u0131l\u0131 i\u00e7in planlanan “Fathom” ad\u0131ndaki orta boy elektrikli pikap olacak. Ford, bu arac\u0131n ba\u015flang\u0131\u00e7 fiyat\u0131n\u0131 sadece 28 bin 350 dolar olarak a\u00e7\u0131klad\u0131 ve bu etiket, Fathom’u piyasadaki en uygun fiyatl\u0131 elektrikli ara\u00e7lardan biri yapacak. Gelecek di\u011fer UEV modelleri aras\u0131nda yeni nesil bir Escape, orta boy bir SUV, bir kargo minib\u00fcs\u00fc ve muhtemelen bir sedan yer al\u0131yor.<\/p>\n<\/div>\n


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<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Otomotiv devi Ford, 2026 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine ait finansal sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131. \u015eirketin sadece elektrikli ara\u00e7 operasyonlar\u0131n\u0131 y\u00fcr\u00fcten Model e b\u00f6l\u00fcm\u00fc devasa miktarda para kaybetmeye devam etse de kay\u0131plar\u0131n giderek azalmas\u0131 marka cephesinde y\u00fczleri g\u00fcld\u00fcr\u00fcyor. Ford y\u00f6netimi, bu iyile\u015fme e\u011filiminin elektrikli ara\u00e7 i\u015finde ba\u015fa ba\u015f noktas\u0131na ula\u015fmay\u0131 bekledikleri 2029 y\u0131l\u0131na kadar s\u00fcrece\u011fini \u00f6ng\u00f6r\u00fcyor. \u00a0 M\u0130LYARLARCA DOLARLIK […]<\/p>\n","protected":false},"author":908,"featured_media":42713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[13],"tags":[],"class_list":["post-42712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kibrisayna.com\/wp-content\/uploads\/2026\/11\/Ford-240983.jpg","_links":{"self":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/42712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/users\/908"}],"replies":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/comments?post=42712"}],"version-history":[{"count":0,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/42712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media\/42713"}],"wp:attachment":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media?parent=42712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/categories?post=42712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/tags?post=42712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}