{"id":41845,"date":"2026-10-27T16:45:05","date_gmt":"2026-10-27T13:45:05","guid":{"rendered":"https:\/\/kibrisayna.com\/index.php\/2026\/10\/27\/alman-otomotivinde-kriz-mercedes-hedeflerini-dusurdu\/"},"modified":"2026-10-27T16:45:05","modified_gmt":"2026-10-27T13:45:05","slug":"alman-otomotivinde-kriz-mercedes-hedeflerini-dusurdu","status":"publish","type":"post","link":"https:\/\/kibrisayna.com\/index.php\/2026\/10\/27\/alman-otomotivinde-kriz-mercedes-hedeflerini-dusurdu\/","title":{"rendered":"Alman otomotivinde kriz. Mercedes hedeflerini d\u00fc\u015f\u00fcrd\u00fc"},"content":{"rendered":"


\n<\/p>\n

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Alman otomotiv<\/svg><\/a> devi Mercedes-Benz, d\u00fcnyan\u0131n en b\u00fcy\u00fck araba pazar\u0131 \u00c7in’de ya\u015fad\u0131\u011f\u0131 sert kay\u0131plar\u0131n ard\u0131ndan k\u00e2r hedeflerini d\u00fc\u015f\u00fcrd\u00fc.<\/p>\n

\u00a0<\/p>\n

Bug\u00fcn a\u00e7\u0131klad\u0131\u011f\u0131 verilerle beklentilerini a\u015fa\u011f\u0131 \u00e7eken \u015firket, b\u00f6ylece BMW ve Volkswagen’in ard\u0131ndan bu ad\u0131m\u0131 atan \u00fc\u00e7\u00fcnc\u00fc b\u00fcy\u00fck Alman \u00fcretici oldu.<\/p>\n

\u00a0<\/p>\n

\u00c7in pazar\u0131ndaki durgunluk, yerel rakiplerin yaratt\u0131\u011f\u0131 k\u0131yas\u0131ya rekabet ve y\u00fckselen hammadde maliyetleri, Alman sanayisinin lokomotifi say\u0131lan otomotiv sekt\u00f6r\u00fcn\u00fc sars\u0131yor.<\/svg><\/a><\/p>\n

\u00a0<\/p>\n

\u015eirketin payla\u015ft\u0131\u011f\u0131 yeni \u00f6ng\u00f6r\u00fclere g\u00f6re, 2026 y\u0131l\u0131 \u00e7ekirdek k\u00e2r\u0131n\u0131n daha \u00f6nce hedeflendi\u011fi gibi en az y\u00fczde 15 artmas\u0131 art\u0131k beklenmiyor.<\/p>\n

\u00a0<\/p>\n

AFP ajans\u0131n\u0131n aktard\u0131\u011f\u0131na g\u00f6re Mercedes-Benz, bu k\u00e2r\u0131n bir \u00f6nceki y\u0131l kaydedilen 5,8 milyar euro (yakla\u015f\u0131k 322,41 milyar T\u00fcrk Liras\u0131) seviyesinde yatay kalaca\u011f\u0131n\u0131 tahmin ediyor.<\/p>\n

\u00a0<\/p>\n

Ana otomobil biriminin k\u00e2r marj\u0131 beklentisi de daha \u00f6nce a\u00e7\u0131klanan y\u00fczde 3 ila 5 aral\u0131\u011f\u0131ndan y\u00fczde 2 ila 3 seviyesine \u00e7ekildi.<\/p>\n

\u00a0<\/p>\n

A\u00e7\u0131klanan \u00f6nc\u00fc verilere g\u00f6re \u015firketin \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekteki \u00e7ekirdek k\u00e2r\u0131 1,77 milyar euro (yakla\u015f\u0131k 98 milyar 391 milyon T\u00fcrk Liras\u0131) oldu; ana otomobil i\u015findeki k\u00e2r marj\u0131 ise y\u00fczde 2,5 seviyesinde kald\u0131.<\/p>\n

\u00a0<\/p>\n

Mercedes-Benz, \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fe dair ayr\u0131nt\u0131l\u0131 mali tablolar\u0131 yar\u0131n yay\u0131mlayacak.<\/p>\n

\u00a0<\/p>\n

Hedeflerin d\u00fc\u015f\u00fcr\u00fclmesi borsada da h\u0131zl\u0131 bir tepkiyle kar\u015f\u0131la\u015ft\u0131. Karar\u0131n duyurulmas\u0131n\u0131n ard\u0131ndan Mercedes-Benz hisseleri y\u00fczde 4,2 de\u011fer kaybetti.<\/p>\n<\/div>\n


\n
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Alman otomotiv devi Mercedes-Benz, d\u00fcnyan\u0131n en b\u00fcy\u00fck araba pazar\u0131 \u00c7in’de ya\u015fad\u0131\u011f\u0131 sert kay\u0131plar\u0131n ard\u0131ndan k\u00e2r hedeflerini d\u00fc\u015f\u00fcrd\u00fc. \u00a0 Bug\u00fcn a\u00e7\u0131klad\u0131\u011f\u0131 verilerle beklentilerini a\u015fa\u011f\u0131 \u00e7eken \u015firket, b\u00f6ylece BMW ve Volkswagen’in ard\u0131ndan bu ad\u0131m\u0131 atan \u00fc\u00e7\u00fcnc\u00fc b\u00fcy\u00fck Alman \u00fcretici oldu. \u00a0 \u00c7in pazar\u0131ndaki durgunluk, yerel rakiplerin yaratt\u0131\u011f\u0131 k\u0131yas\u0131ya rekabet ve y\u00fckselen hammadde maliyetleri, Alman sanayisinin lokomotifi say\u0131lan […]<\/p>\n","protected":false},"author":908,"featured_media":41846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[587],"tags":[],"class_list":["post-41845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kibrisayna.com\/wp-content\/uploads\/2026\/10\/FVDY4WRMKVOJZKGAL7TSEO32WU-242518.jpg","_links":{"self":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/41845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/users\/908"}],"replies":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/comments?post=41845"}],"version-history":[{"count":0,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/41845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media\/41846"}],"wp:attachment":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media?parent=41845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/categories?post=41845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/tags?post=41845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}