{"id":39007,"date":"2026-08-05T13:47:40","date_gmt":"2026-08-05T10:47:40","guid":{"rendered":"https:\/\/kibrisayna.com\/index.php\/2026\/08\/05\/bmwden-suruculeri-ofkelendiren-hamle-ntv-haber\/"},"modified":"2026-08-05T13:47:40","modified_gmt":"2026-08-05T10:47:40","slug":"bmwden-suruculeri-ofkelendiren-hamle-ntv-haber","status":"publish","type":"post","link":"https:\/\/kibrisayna.com\/index.php\/2026\/08\/05\/bmwden-suruculeri-ofkelendiren-hamle-ntv-haber\/","title":{"rendered":"BMW’den s\u00fcr\u00fcc\u00fcleri \u00f6fkelendiren hamle | NTV Haber"},"content":{"rendered":"


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BMW<\/svg><\/a> y\u00f6neticilerinin bir otomobilin i\u00e7 k\u0131sm\u0131n\u0131n “\u00f6zel bir alan” oldu\u011funu ve reklamlar\u0131n burada bir yeri olmad\u0131\u011f\u0131n\u0131 s\u00f6ylemesinden \u00fc\u00e7 y\u0131l sonra, otomobil<\/svg><\/a> \u00fcreticisi d\u00fcnya \u00e7ap\u0131ndaki ara\u00e7lar\u0131n\u0131n ekranlar\u0131na \u00d6r\u00fcmcek Adam temal\u0131 bir tan\u0131t\u0131m getirdi\u011fi i\u00e7in tepkilerle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131.<\/p>\n

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Autoweek<\/svg><\/a> ‘in yapt\u0131\u011f\u0131 habere g\u00f6re, bu pazarlama hamlesi, otomobil \u00fcreticilerinin ara\u00e7 g\u00f6sterge panellerini reklam<\/svg><\/a> panolar\u0131na d\u00f6n\u00fc\u015ft\u00fcrerek, kelimenin tam anlam\u0131yla esir ald\u0131klar\u0131 m\u00fc\u015fteri kitlesinin ticari i\u00e7erik bombard\u0131man\u0131na maruz kalma endi\u015felerini art\u0131r\u0131yor.<\/p>\n

\u00a0<\/p>\n

27 Temmuz’da ba\u015flayan ve 10 A\u011fustos’a kadar s\u00fcrecek olan reklam kampanyas\u0131, 70’ten fazla \u00fclkede Temmuz 2020’den sonra \u00fcretilen baz\u0131 BMW modellerinin bilgi-e\u011flence ekranlar\u0131nda bir sekme g\u00f6steriyor. S\u00fcr\u00fcc\u00fcler sekmeye dokundu\u011funda, arac\u0131n ses sistemini ve ortam ayd\u0131nlatmas\u0131n\u0131 da ele ge\u00e7iren tam ekran bir \u00d6r\u00fcmcek Adam reklam\u0131yla kar\u015f\u0131la\u015f\u0131yor. Bunlar\u0131n hepsi Sony Pictures ve Marvel Studios \u015firketleriyle yap\u0131lan k\u00fcresel bir pazarlama ortakl\u0131\u011f\u0131n\u0131n par\u00e7as\u0131.<\/p>\n

\u00a0<\/p>\n

PAZARLAMA HAMLES\u0130NDEK\u0130 TUTARSIZLIK TEPK\u0130 \u00c7EKT\u0130<\/strong><\/p>\n

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BMW, bu \u00f6zelli\u011fi geleneksel bir reklamdan ziyade, Festive Uygulamas\u0131 arac\u0131l\u0131\u011f\u0131yla s\u0131n\u0131rl\u0131 s\u00fcreli\u011fine sunulan tematik bir deneyim olarak tan\u0131ml\u0131yor. \u015eirket, animasyonun yaln\u0131zca s\u00fcr\u00fcc\u00fcn\u00fcn ekrandaki se\u00e7ene\u011fi aktif olarak se\u00e7mesinden sonra oynat\u0131ld\u0131\u011f\u0131n\u0131 ve BMW ara\u00e7lar\u0131n\u0131n da yer ald\u0131\u011f\u0131 yeni \u00d6r\u00fcmcek Adam filmini m\u00fc\u015fterileriyle kutlamak amac\u0131yla tasarland\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n

\u00a0<\/p>\n

Ancak ara\u00e7 sahipleri ve ele\u015ftirmenlerin bir \u00e7o\u011fu bu konuda tam olarak ayn\u0131 fikirde de\u011fil.<\/p>\n

\u00a0<\/p>\n

Tepkilerin bir k\u0131sm\u0131, BMW y\u00f6neticilerinin 2023 y\u0131l\u0131nda \u015firketin g\u00f6sterge paneli ekranlar\u0131nda reklam satma fikrini kamuoyuna a\u00e7\u0131k\u00e7a reddetmesinden kaynaklan\u0131yor. O d\u00f6nemde, BMW Grubu’nun ba\u011flant\u0131l\u0131 \u015firket geli\u015ftirme k\u0131demli ba\u015fkan yard\u0131mc\u0131s\u0131 Stephan Durach, ara\u00e7 i\u00e7 mekan\u0131n\u0131n \u015firketin reklam yay\u0131nlamay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc bir yer olmad\u0131\u011f\u0131n\u0131 belirtmi\u015fti. Otomobil \u00fcreticisi o zamandan bu yana tutumunu de\u011fi\u015ftirmi\u015f gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n

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ARA\u00c7 \u0130\u00c7\u0130 D\u0130J\u0130TAL DENEY\u0130MLER YAYGINLA\u015eIYOR<\/strong><\/p>\n

\u00a0<\/p>\n

Bu tart\u0131\u015fma, ele\u015ftirmenlere BMW’nin daha \u00f6nce \u0131s\u0131tmal\u0131 koltuklar i\u00e7in abonelik program\u0131 satma giri\u015fimini de hat\u0131rlat\u0131yor. Bu hamle, otomobil \u00fcreticilerinin sat\u0131n alma sonras\u0131nda yaz\u0131l\u0131m destekli ara\u00e7 \u00f6zelliklerinden para kazanmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 en eski \u00f6rneklerden biri olarak \u00f6ne \u00e7\u0131k\u0131yor. Yeni \u00d6r\u00fcmcek Adam filminin reklam kampanyas\u0131 sahiplerinden \u00fccret almasa veya ara\u00e7 fonksiyonlar\u0131n\u0131 \u00fccretli bir sisteme kilitlemese de, ele\u015ftirmenler bunu \u00fcreticilerin kablosuz ba\u011flant\u0131l\u0131 ara\u00e7lar\u0131 yeni gelir f\u0131rsatlar\u0131 yaratmak i\u00e7in kullanmas\u0131n\u0131n bir ba\u015fka \u00f6rne\u011fi olarak g\u00f6r\u00fcyor.<\/p>\n

\u00a0<\/p>\n

Otomobil \u00fcreticilerinin, ara\u00e7lar oto galeriden \u00e7\u0131kt\u0131ktan uzun zaman sonra bile \u00f6zellik ve hizmet eklemek i\u00e7in kablosuz g\u00fcncellemeleri kullanan ara\u00e7lar geli\u015ftirmeye giderek daha fazla y\u00f6nelmesi, bu tart\u0131\u015fmay\u0131 g\u00fc\u00e7lendiriyor. Bu geli\u015fme, ara\u00e7 i\u00e7i ticarete, abonelik hizmetlerine ve BMW sahiplerinin k\u00f6t\u00fc bir yoldan \u00f6\u011frendi\u011fi gibi, geleneksel otomotiv i\u015flevlerinin \u00f6tesine ge\u00e7en dijital deneyimlere de kap\u0131 a\u00e7t\u0131.<\/p>\n

\u00a0<\/p>\n

BMW, \u00d6r\u00fcmcek Adam deneyiminin, devam eden bir ara\u00e7 i\u00e7i reklam stratejisinin ba\u015flang\u0131c\u0131 de\u011fil, daha geni\u015f bir film ortakl\u0131\u011f\u0131na ba\u011fl\u0131 tek seferlik bir tan\u0131t\u0131m oldu\u011funu savunuyor. Yine de, bu tepki, t\u00fcketicilerin sat\u0131n al\u0131p sahip olduklar\u0131 ara\u00e7larda g\u00f6r\u00fcnen ticari i\u00e7eriklere ne kadar duyarl\u0131 ve tahamm\u00fcls\u00fcz hale geldi\u011fini g\u00f6steriyor.<\/p>\n<\/div>\n


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BMW y\u00f6neticilerinin bir otomobilin i\u00e7 k\u0131sm\u0131n\u0131n “\u00f6zel bir alan” oldu\u011funu ve reklamlar\u0131n burada bir yeri olmad\u0131\u011f\u0131n\u0131 s\u00f6ylemesinden \u00fc\u00e7 y\u0131l sonra, otomobil \u00fcreticisi d\u00fcnya \u00e7ap\u0131ndaki ara\u00e7lar\u0131n\u0131n ekranlar\u0131na \u00d6r\u00fcmcek Adam temal\u0131 bir tan\u0131t\u0131m getirdi\u011fi i\u00e7in tepkilerle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. \u00a0 Autoweek ‘in yapt\u0131\u011f\u0131 habere g\u00f6re, bu pazarlama hamlesi, otomobil \u00fcreticilerinin ara\u00e7 g\u00f6sterge panellerini reklam panolar\u0131na d\u00f6n\u00fc\u015ft\u00fcrerek, kelimenin […]<\/p>\n","protected":false},"author":908,"featured_media":39008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[13],"tags":[],"class_list":["post-39007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/kibrisayna.com\/wp-content\/uploads\/2026\/08\/bmwC3B6rC3BCmcekadamreklamC4B1-906667.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/39007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/users\/908"}],"replies":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/comments?post=39007"}],"version-history":[{"count":0,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/39007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media\/39008"}],"wp:attachment":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media?parent=39007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/categories?post=39007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/tags?post=39007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}