{"id":38955,"date":"2026-07-28T08:16:29","date_gmt":"2026-07-28T05:16:29","guid":{"rendered":"https:\/\/kibrisayna.com\/index.php\/2026\/07\/28\/iphone-devinden-rakipleri-cildirtacak-hamle-applein-yeni-hedefi-belli-oldu\/"},"modified":"2026-07-28T08:16:29","modified_gmt":"2026-07-28T05:16:29","slug":"iphone-devinden-rakipleri-cildirtacak-hamle-applein-yeni-hedefi-belli-oldu","status":"publish","type":"post","link":"https:\/\/kibrisayna.com\/index.php\/2026\/07\/28\/iphone-devinden-rakipleri-cildirtacak-hamle-applein-yeni-hedefi-belli-oldu\/","title":{"rendered":"iPhone devinden rakipleri \u00e7\u0131ld\u0131rtacak hamle. Apple’\u0131n yeni hedefi belli oldu"},"content":{"rendered":"


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Apple<\/svg><\/a>‘\u0131n yeni CEO’su ve donan\u0131m sorumlusu John Ternus, Eyl\u00fcl ay\u0131nda iPhone \u00fcreticisinin ba\u015f\u0131na ge\u00e7ti\u011finde, \u015firketin e\u011flence<\/svg><\/a> sekt\u00f6r\u00fcndeki ivmesini daha da art\u0131rmaya kararl\u0131 oldu\u011funu s\u00f6yledi.<\/p>\n

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Teknoloji<\/svg><\/a> devi, 2019’da Apple TV+ yay\u0131n uygulamas\u0131 arac\u0131l\u0131\u011f\u0131yla orijinal TV dizileri ve filmleri sunmaya ba\u015flad\u0131. \u015eirket, Oscar’da En \u0130yi Film \u00f6d\u00fcl\u00fcn\u00fc kazanan “CODA”, gi\u015fe rekorlar\u0131 k\u0131ran “F1” ve “The Studio” ve “Ted Lasso” gibi Emmy \u00f6d\u00fcll\u00fc yap\u0131mlarla ba\u015far\u0131 yakalad\u0131.<\/p>\n

\u00a0<\/p>\n

Ge\u00e7ti\u011fimiz y\u0131l Apple, art\u0131 i\u015faretini kald\u0131rd\u0131 ve hizmetin ad\u0131n\u0131 Apple TV olarak de\u011fi\u015ftirdi.<\/p>\n

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Ternus “Bence \u015fu anda Apple TV’de muazzam bir ivme yakalad\u0131k. O kadar \u00e7ok harika dizi, o kadar \u00e7ok harika karakter ve hikaye var ki, biz de bu ivmeyi s\u00fcrd\u00fcrmeye devam edece\u011fiz.” dedi.<\/p>\n

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Ternus, mevcut CEO Tim Cook’un yan\u0131nda duruyordu ve Cook, liderlik ge\u00e7i\u015finin bir par\u00e7as\u0131 olarak e\u011flence sekt\u00f6r\u00fc hakk\u0131ndaki g\u00f6r\u00fc\u015flerini payla\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

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Apple’\u0131n e\u011flence stratejisi hakk\u0131nda konu\u015fan Cook, “Bizim rol\u00fcm\u00fcz en iyisi olmak. Bu bizim alan\u0131m\u0131z. En \u00e7ok olmak pe\u015finde de\u011filiz. Bunu yapan ba\u015fka \u015firketler de var. Ama biz en iyisi olmak pe\u015findeyiz ve bence bunu sa\u011flamada ger\u00e7ekten zirveye ula\u015ft\u0131k.” ifadesini kulland\u0131.<\/p>\n

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Cook, Apple’\u0131n, \u015firketin belirli bir uzmanl\u0131\u011f\u0131 getirebilece\u011fini d\u00fc\u015f\u00fcnmesi durumunda, e\u011flence alan\u0131nda gelecekteki ortakl\u0131klara a\u00e7\u0131k oldu\u011funu s\u00f6yledi. Formula 1 yar\u0131\u015f ligiyle yap\u0131lan anla\u015fmay\u0131 \u00f6rnek g\u00f6sterdi.<\/p>\n

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Brad Pitt’in rol ald\u0131\u011f\u0131 “F1” filmi i\u00e7in Apple, izleyicilerin kendilerini bir yar\u0131\u015f arabas\u0131n\u0131n i\u00e7indeymi\u015f gibi hissetmelerine yard\u0131mc\u0131 olmak amac\u0131yla \u00f6zel kameralar geli\u015ftirdi. F1 yar\u0131\u015flar\u0131 art\u0131k Amerika Birle\u015fik Devletleri’nde yaln\u0131zca Apple TV’de g\u00f6steriliyor ve \u015firket, Apple News ve di\u011fer uygulamalar arac\u0131l\u0131\u011f\u0131yla s\u0131ralama tablolar\u0131, g\u00fcncellemeler ve di\u011fer haberleri sunuyor.<\/p>\n

\u00a0<\/p>\n

Cook “Benzersiz bir \u015feyler katabilece\u011fimiz, ba\u015fkalar\u0131n\u0131n yapamayaca\u011f\u0131 \u015fekilde yenilik yapabilece\u011fimiz i\u015fler yapaca\u011f\u0131z. Bence bunu F1’de ger\u00e7ekten yap\u0131yoruz. Oradaki performans\u0131m\u0131zdan ve elde etti\u011fimiz izleyici say\u0131lar\u0131ndan \u00e7ok heyecanl\u0131y\u0131z. Dolay\u0131s\u0131yla bunun gibi daha bir\u00e7ok \u015fey m\u00fcmk\u00fcn olabilir.” dedi.<\/p>\n

\u00a0<\/p>\n

Ge\u00e7ti\u011fimiz ay, Apple’\u0131n \u00fcst d\u00fczey y\u00f6neticisi Eddy Cue, Reuters’e verdi\u011fi deme\u00e7te, \u015firketin hedefinin yay\u0131n platformlar\u0131nda ve sinemalarda “daha iyi ve daha fazla” televizyon program\u0131 ve film sunmak oldu\u011funu s\u00f6ylemi\u015fti.<\/p>\n<\/div>\n


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Apple‘\u0131n yeni CEO’su ve donan\u0131m sorumlusu John Ternus, Eyl\u00fcl ay\u0131nda iPhone \u00fcreticisinin ba\u015f\u0131na ge\u00e7ti\u011finde, \u015firketin e\u011flence sekt\u00f6r\u00fcndeki ivmesini daha da art\u0131rmaya kararl\u0131 oldu\u011funu s\u00f6yledi. \u00a0 Teknoloji devi, 2019’da Apple TV+ yay\u0131n uygulamas\u0131 arac\u0131l\u0131\u011f\u0131yla orijinal TV dizileri ve filmleri sunmaya ba\u015flad\u0131. \u015eirket, Oscar’da En \u0130yi Film \u00f6d\u00fcl\u00fcn\u00fc kazanan “CODA”, gi\u015fe rekorlar\u0131 k\u0131ran “F1” ve “The Studio” […]<\/p>\n","protected":false},"author":908,"featured_media":38956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12],"tags":[],"class_list":["post-38955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/kibrisayna.com\/wp-content\/uploads\/2026\/07\/apple-566751.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/38955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/users\/908"}],"replies":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/comments?post=38955"}],"version-history":[{"count":0,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/38955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media\/38956"}],"wp:attachment":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media?parent=38955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/categories?post=38955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/tags?post=38955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}