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Apple, yapay zeka sekt\u00f6r\u00fcndeki veri merkezi yat\u0131r\u0131mlar\u0131n\u0131n tetikledi\u011fi y\u00fcksek bellek ve depolama \u00e7ipi maliyetlerinden m\u00fc\u015fterilerini art\u0131k koruyamayaca\u011f\u0131n\u0131 belirterek bug\u00fcn itibar\u0131yla iPad ve MacBook fiyatlar\u0131n\u0131 art\u0131rd\u0131.<\/p>\n
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Bu ad\u0131m Apple’\u0131n en \u00f6nemli gelir kayna\u011f\u0131 olan iPhone modelini etkilemiyor. Ancak, uygun fiyatl\u0131 Windows ve Chromebook diz\u00fcst\u00fc bilgisayarlar\u0131ndan pazar pay\u0131 kapmay\u0131 hedefleyen ve \u015firketin en ucuz ta\u015f\u0131nabilir bilgisayar\u0131 olan Neo modelinin ba\u015flang\u0131\u00e7 fiyat\u0131n\u0131, lansman\u0131ndan aylar sonra 599 dolardan 699 dolara y\u00fckseltiyor.<\/p>\n
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Fiyat art\u0131\u015f\u0131, end\u00fcstrinin g\u0131pta etti\u011fi tedarik zinciri ili\u015fkilerine sahip d\u00fcnyan\u0131n en de\u011ferli t\u00fcketici elektroni\u011fi \u015firketinin bile, ak\u0131ll\u0131 telefon ve bilgisayar sat\u0131\u015f beklentilerini zay\u0131flatan bellek fiyatlar\u0131ndaki y\u00fckseli\u015fe kar\u015f\u0131 ba\u011f\u0131\u015f\u0131kl\u0131\u011f\u0131 olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n
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Micron gibi bellek \u00fcreticileri son aylarda \u00f6nceli\u011fi Nvidia NVDA.O gibi yapay zeka \u00e7ipi \u00fcreticilerinin sipari\u015flerine verdi.<\/p>\n
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Bu da \u00e7ip \u00fcreticilerinin rekor karlar elde etmesini sa\u011flarken, fiyat art\u0131rmak zorunda kalan elektronik \u00fcreticilerine \u00e7ok az tedarik kalmas\u0131na yol a\u00e7t\u0131.<\/p>\n
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Apple yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “Bir bile\u015fen fiyat\u0131n\u0131n bu kadar k\u0131sa s\u00fcrede bu kadar \u00e7ok y\u00fckseldi\u011fini daha \u00f6nce hi\u00e7 g\u00f6rmemi\u015ftik. M\u00fc\u015fterilerimizi \u015fimdiye kadar bu art\u0131\u015flardan koruduk ancak art\u0131k iPad ve Mac i\u00e7in yap\u0131lan bug\u00fcnk\u00fc art\u0131\u015flar da dahil olmak \u00fczere baz\u0131 \u00fcr\u00fcnlerde fiyatlar\u0131 y\u00fckseltmeye ba\u015flamak zorunda kald\u0131\u011f\u0131m\u0131z bir noktaya ula\u015ft\u0131k” ifadesini kulland\u0131.<\/p>\n
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\u015eirketin internet sitesindeki g\u00fcncel bilgilere g\u00f6re, 512 gigabayt depolama alan\u0131na sahip MacBook Air modelinin fiyat\u0131 1099 dolardan 1299 dolara \u00e7\u0131karken, 1 terabayt depolama alan\u0131na sahip MacBook Pro modelinin fiyat\u0131 1699 dolardan 1999 dolara y\u00fckseldi.<\/p>\n
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Di\u011fer de\u011fi\u015fikliklerin yan\u0131 s\u0131ra, 128 gigabayt depolama alan\u0131na sahip iPad Air modelinin fiyat\u0131 da 599 dolardan 749 dolara \u00e7\u0131kt\u0131.<\/p>\n
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Apple ayr\u0131ca ak\u0131ll\u0131 hoparl\u00f6r modeli HomePod’un her iki versiyonu ile Apple TV cihaz\u0131n\u0131n da fiyatlar\u0131n\u0131 art\u0131rd\u0131. Karar\u0131n ard\u0131ndan \u015firketin hisseleri borsa a\u00e7\u0131l\u0131\u015f\u0131 \u00f6ncesindeki i\u015flemlerde y\u00fczde 0,7 de\u011fer kaybetti.<\/p>\n
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Apple nisan ay\u0131nda, mevcut stoklar\u0131n br\u00fct kar marj\u0131n\u0131 Wall Street beklentilerinin \u00fczerinde tutmaya yard\u0131mc\u0131 oldu\u011funu ancak artan bellek maliyetlerinin bu ay\u0131n sonundan itibaren kendilerini etkilemeye ba\u015flayaca\u011f\u0131n\u0131 ve karl\u0131l\u0131\u011f\u0131n hafif\u00e7e d\u00fc\u015fmesinin beklendi\u011fini bildirmi\u015fti.<\/p>\n
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Apple’\u0131n CEO’su Tim Cook, nisan sonundaki analist toplant\u0131s\u0131nda, “Bellek maliyetlerinin \u00f6nemli \u00f6l\u00e7\u00fcde y\u00fcksek olmas\u0131n\u0131 bekliyoruz” demi\u015fti.<\/p>\n
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Cook ayr\u0131ca, “Haziran ay\u0131n\u0131n \u00f6tesine dair ayr\u0131nt\u0131 vermesek de haziran \u00e7eyre\u011finin ard\u0131ndan bellek maliyetlerinin i\u015fimiz \u00fczerindeki etkisinin giderek artaca\u011f\u0131na inan\u0131yoruz” \u015feklinde konu\u015fmu\u015ftu.<\/p>\n<\/div>\n