{"id":37581,"date":"2026-05-08T10:29:19","date_gmt":"2026-05-08T07:29:19","guid":{"rendered":"https:\/\/kibrisayna.com\/index.php\/2026\/05\/08\/sony-zor-zamanda-karini-artirmayi-hedefliyor\/"},"modified":"2026-05-08T10:29:19","modified_gmt":"2026-05-08T07:29:19","slug":"sony-zor-zamanda-karini-artirmayi-hedefliyor","status":"publish","type":"post","link":"https:\/\/kibrisayna.com\/index.php\/2026\/05\/08\/sony-zor-zamanda-karini-artirmayi-hedefliyor\/","title":{"rendered":"Sony zor zamanda kar\u0131n\u0131 art\u0131rmay\u0131 hedefliyor"},"content":{"rendered":"


\n<\/p>\n

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Sony<\/svg><\/a>, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, artan bellek \u00e7ipi fiyatlar\u0131 ve oyun i\u015fini etkileyen tedarik k\u0131s\u0131tlamalar\u0131na ili\u015fkin artan endi\u015felere ra\u011fmen, t\u00fcm y\u0131l kar\u0131n\u0131n y\u00fczde 10’dan fazla artaca\u011f\u0131n\u0131 \u00f6ng\u00f6rd\u00fc.<\/p>\n

\u00a0<\/p>\n

Japon e\u011flence ve elektronik grubu, Mart 2027’de sona erecek mali y\u0131l\u0131 i\u00e7in net kar\u0131n\u0131n bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 12,5 artarak 1,16 trilyon yen (7,39 milyar dolar) olmas\u0131n\u0131 beklerken, oyun ve film i\u015f kollar\u0131ndaki daha y\u00fcksek karlar sayesinde faaliyet kar\u0131n\u0131n da y\u00fczde 10,5 artarak 1,6 trilyon yene ula\u015faca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Ancak sat\u0131\u015flar\u0131n y\u00fczde 1,4 d\u00fc\u015f\u00fc\u015fle 12,3 trilyon yene gerileyece\u011fi tahmin ediliyor.<\/p>\n

\u00a0<\/p>\n

\u015eubat ay\u0131nda Sony, PlayStation 5 konsolu i\u00e7in y\u0131l sonu sat\u0131\u015f sezonu i\u00e7in gereken minimum bellek tedarikini zaten sa\u011flad\u0131\u011f\u0131n\u0131 ve m\u00fc\u015fteri talebini kar\u015f\u0131lamak i\u00e7in tedarik\u00e7ilerle g\u00f6r\u00fc\u015fmelere devam edece\u011fini a\u00e7\u0131klam\u0131\u015ft\u0131. Mart ay\u0131nda ise konsolun k\u00fcresel fiyatlar\u0131n\u0131, ABD’deki 100 dolarl\u0131k zam da dahil olmak \u00fczere, art\u0131rm\u0131\u015ft\u0131.<\/p>\n

\u015eirketin y\u00f6netim kurulu ba\u015fkan\u0131 ba\u015fkan\u0131 ve CEO’su Hiroki Totoki’nin, \u015firketin kurumsal stratejisi hakk\u0131nda yat\u0131r\u0131mc\u0131lar\u0131 bilgilendirmesi bekleniyor. Dikkatler \u00e7ip tedarik ko\u015fullar\u0131na ve \u00f6n\u00fcm\u00fczdeki y\u0131la ili\u015fkin i\u015f g\u00f6r\u00fcn\u00fcm\u00fcne odaklanacak.<\/p>\n

\u00a0<\/p>\n

Bu iyimser tahmin, Sony’nin donan\u0131m \u00fcr\u00fcnlerine y\u00f6nelik artan bask\u0131 kar\u015f\u0131s\u0131nda t\u00fcketici elektroni\u011fi \u00fcreticisi k\u00f6kenlerinden daha da uzakla\u015farak e\u011flence ve i\u00e7eri\u011fe do\u011fru daha geni\u015f bir d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir d\u00f6nemde geliyor.<\/p>\n

\u00a0<\/p>\n

\u015eirket<\/svg><\/a>, oyun, film, m\u00fczik ve yay\u0131n hizmetleri gibi \u00e7e\u015fitli alanlardaki fikri m\u00fclkiyetini paraya \u00e7evirmeye odaklanarak, tekrarlayan i\u00e7erik gelirleriyle daha istikrarl\u0131 bir kazan\u00e7 taban\u0131 olu\u015fturmay\u0131 hedefliyor.<\/p>\n

Sony, Mart ay\u0131nda sona eren mali y\u0131l i\u00e7in, ortak giri\u015fimi Sony Honda Mobility’deki Afeela elektrikli ara\u00e7 projesinin iptal edilmesi sonucu 125,2 milyar yen tutar\u0131nda ola\u011fan\u00fcst\u00fc zarar kaydetti\u011fini a\u00e7\u0131klad\u0131. \u015eirket, bu giderlerin konsolide mali tablolarda de\u011fer d\u00fc\u015f\u00fckl\u00fc\u011f\u00fc ve kar\u015f\u0131l\u0131klar\u0131n ortadan kald\u0131r\u0131lmas\u0131 nedeniyle konsolide kazan\u00e7lar\u0131 etkilemeyece\u011fini belirtti.<\/p>\n

\u00a0<\/p>\n

ELEKTR\u0130KL\u0130 ARA\u00c7 PLANLARI RAFA KALKMI\u015eTI<\/strong><\/p>\n

\u00a0<\/p>\n

Sony ve Honda Motor aras\u0131ndaki y\u00fczde 50-y\u00fczde 50 ortakl\u0131\u011f\u0131n elektrikli ara\u00e7 modeli geli\u015ftirme ve lansman planlar\u0131n\u0131 durdurmas\u0131n\u0131n ard\u0131ndan de\u011fer d\u00fc\u015f\u00fc\u015f\u00fc ya\u015fand\u0131. Mart ay\u0131nda yap\u0131lan a\u00e7\u0131klamada, piyasa de\u011fi\u015fiklikleri ve Honda’n\u0131n elektrifikasyon stratejisini yeniden de\u011ferlendirmesi bu durumun nedenleri olarak g\u00f6sterilmi\u015fti.<\/p>\n

Sony i\u00e7in bu proje, \u00f6ncelikle bir donan\u0131m \u00fcreticisi olmaktan \u00e7\u0131k\u0131p e\u011flence ve hizmetlere odakl\u0131 bir platform olu\u015fturma yolunda at\u0131lan \u00f6nemli bir ad\u0131md\u0131.<\/p>\n

\u00a0<\/p>\n

\u015eirket, i\u00e7erik ve teknolojisiyle ara\u00e7 i\u00e7i zaman\u0131 paraya \u00e7evirebilece\u011fine, ara\u00e7lar\u0131 s\u00fcrekli etkile\u015fim ve gelir kaynaklar\u0131na d\u00f6n\u00fc\u015ft\u00fcrebilece\u011fine inan\u0131yordu.<\/p>\n

\u00a0<\/p>\n

Sony, Mart ay\u0131nda sona eren mali y\u0131lda, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 3,4 d\u00fc\u015f\u00fc\u015fle 1,03 trilyon yen net kar<\/svg><\/a> elde etti. Bu d\u00fc\u015f\u00fc\u015f\u00fcn bir k\u0131sm\u0131, elektrikli ara\u00e7 ortak giri\u015fiminden kaynaklanan 44,9 milyar yenlik \u00f6zkaynak y\u00f6ntemiyle hesaplanan yat\u0131r\u0131m zarar\u0131ndan kaynaklan\u0131yor. Faaliyet kar\u0131 y\u00fczde 13,4 artarak 1,44 trilyon yene y\u00fckseldi. Sat\u0131\u015flar ise y\u00fczde 3,7 artarak 12,47 trilyon yene ula\u015ft\u0131.<\/p>\n<\/div>\n


\n
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sony, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, artan bellek \u00e7ipi fiyatlar\u0131 ve oyun i\u015fini etkileyen tedarik k\u0131s\u0131tlamalar\u0131na ili\u015fkin artan endi\u015felere ra\u011fmen, t\u00fcm y\u0131l kar\u0131n\u0131n y\u00fczde 10’dan fazla artaca\u011f\u0131n\u0131 \u00f6ng\u00f6rd\u00fc. \u00a0 Japon e\u011flence ve elektronik grubu, Mart 2027’de sona erecek mali y\u0131l\u0131 i\u00e7in net kar\u0131n\u0131n bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 12,5 artarak 1,16 trilyon yen (7,39 milyar dolar) olmas\u0131n\u0131 beklerken, […]<\/p>\n","protected":false},"author":908,"featured_media":37582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12],"tags":[],"class_list":["post-37581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/kibrisayna.com\/wp-content\/uploads\/2026\/05\/sonyy-465913.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/37581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/users\/908"}],"replies":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/comments?post=37581"}],"version-history":[{"count":0,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/37581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media\/37582"}],"wp:attachment":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media?parent=37581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/categories?post=37581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/tags?post=37581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}