TV<\/a> cihazlar\u0131 \u00fczerinde Instagram\u2019\u0131 denemeye ba\u015flad\u0131. Yeni uygulama sayesinde Instagram\u2019\u0131n k\u0131sa video format\u0131 Reels ve mikro dizileri, televizyon ekranlar\u0131ndan izlenebilecek. \u0130lk a\u015famada yaln\u0131zca Amazon Fire TV cihazlar\u0131yla s\u0131n\u0131rl\u0131 olan testin, ilerleyen d\u00f6nemde farkl\u0131 donan\u0131m \u00fcreticilerine de geni\u015fletilmesi planlan\u0131yor.<\/p>\n\u00a0<\/p>\n
“Instagram for TV” adl\u0131 uygulama, televizyon ekranlar\u0131na uyarlamak yerine Reels videolar\u0131n\u0131 orijinal dikey format\u0131nda g\u00f6stermeye devam edecek.<\/p>\n
\u00a0<\/p>\n
\u00d6te yandan bu d\u00f6n\u00fc\u015f\u00fcm, daha b\u00fcy\u00fck bir sorunun par\u00e7as\u0131: \u0130kinci ekran. Art\u0131k pek \u00e7ok izleyici televizyon izlerken ayn\u0131 anda telefonda TikTok, Instagram Reels ya da oyunlarla me\u015fgul oluyor. Medya analistlerine g\u00f6re Hollywood y\u00f6neticileri, bu da\u011f\u0131lm\u0131\u015f dikkatin fark\u0131nda ve i\u00e7erikleri buna g\u00f6re yeniden \u015fekillendiriyor.<\/p>\n
\u00a0<\/p>\n
Nitekim Netflix y\u00f6neticilerinin senaristlerden karakterlerin ne yapt\u0131klar\u0131n\u0131 daha a\u00e7\u0131k \u015fekilde s\u00f6ylemelerini istemesi, \u201cHikayeler basitle\u015ftiriliyor mu?\u201d tart\u0131\u015fmas\u0131n\u0131 alevlendirmi\u015fti. Ancak Vox’a konu\u015fan uzmanlara g\u00f6re burada ama\u00e7, \u201ck\u00f6t\u00fc i\u00e7erik \u00fcretmek\u201d de\u011fil; bir \u015feyler izlerken bir yandan telefonunu kayd\u0131ran dikkati b\u00f6l\u00fcnm\u00fc\u015f izleyicinin hikayeyi arka planda bile takip edebilmesini sa\u011flamak. Yani sorun sanatsal bir tercihten \u00e7ok, TikTok ve YouTube\u2019un do\u011frudan rekabet bask\u0131s\u0131.<\/p>\n
\u00a0<\/p>\n
\u00dcCRETS\u0130Z VE REKLAMSIZ BA\u015eLADI<\/strong><\/p>\n\u00a0<\/p>\n
TikTok\u2019un karde\u015f dizi uygulamas\u0131 PineDrama ise \u015fu an i\u00e7in iOS ve Android platformlar\u0131nda \u00fccretsiz ve reklams\u0131z olarak kullan\u0131labiliyor. Ancak TikTok\u2019un ilerleyen d\u00f6nemde \u00fccretli i\u00e7erik ya da reklam modeline ge\u00e7ip ge\u00e7meyece\u011fi net de\u011fil. Benzer mikro dizi platformlar\u0131 olan ReelShort ve DramaBox, halihaz\u0131rda \u00fccretli.<\/p>\n
\u00a0<\/p>\n
Uygulamada i\u00e7erikler \u201cDiscover\u201d (Ke\u015ffet) sekmesi \u00fczerinden \u201cT\u00fcm\u00fc\u201d veya \u201cTrend\u201d ba\u015fl\u0131klar\u0131 alt\u0131nda bulunabiliyor. Ayr\u0131ca kullan\u0131c\u0131n\u0131n izleme al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re \u015fekillenen sonsuz dikey ak\u0131\u015f da mevcut.<\/p>\n
\u0130zleme ge\u00e7mi\u015fi sayesinde yar\u0131m kalan dizilere kolayca d\u00f6n\u00fclebilirken, favorilere ekleme ve yorumlar arac\u0131l\u0131\u011f\u0131yla di\u011fer izleyicilerle etkile\u015fim kurma imk\u00e2n\u0131 da sunuluyor. Tam ekran izleme modu ise altyaz\u0131 ve yan panelleri gizleyerek daha sade bir deneyim sa\u011fl\u0131yor.<\/p>\n
\u00a0<\/p>\n
TikTok, mikro-dizilere yabanc\u0131 de\u011fil. \u015eirket, ge\u00e7en y\u0131l ana uygulamas\u0131 i\u00e7inde \u201cTikTok Minis\u201d adl\u0131 bir b\u00f6l\u00fcm a\u00e7arak bu t\u00fcr i\u00e7eriklere yer vermeye ba\u015flam\u0131\u015ft\u0131. PineDrama ile birlikte TikTok, ReelShort ve DramaBox gibi pop\u00fcler mikro dizi platformlar\u0131yla do\u011frudan rekabete giriyor.<\/p>\n
\u00a0<\/p>\n
QUIBI \u00d6RNE\u011e\u0130 HAFIZALARDA<\/strong><\/p>\n\u00a0<\/p>\n
\u00d6te yandan k\u0131sa s\u00fcreli dizi format\u0131 her zaman ba\u015far\u0131 getirmedi. 2020 y\u0131l\u0131nda DreamWorks\u2019\u00fcn kurucular\u0131ndan Jeffrey Katzenberg\u2019in 1,75 milyar dolarl\u0131k yat\u0131r\u0131mla hayata ge\u00e7irdi\u011fi Quibi, 10 dakikan\u0131n alt\u0131ndaki b\u00f6l\u00fcmlerle dikkat \u00e7ekmi\u015f, ancak beklenen ilgiyi g\u00f6remeyerek alt\u0131 ay i\u00e7inde kapanm\u0131\u015ft\u0131.<\/p>\n
Uzmanlara g\u00f6re ReelShort ve DramaBox\u2019un Quibi\u2019ye k\u0131yasla ba\u015far\u0131l\u0131 olmas\u0131n\u0131n nedeni, d\u00fc\u015f\u00fck b\u00fct\u00e7eli, ilk saniyelerde izleyiciyi yakalayan ve s\u00fcrekli merak unsuru bar\u0131nd\u0131ran hik\u00e2yelere odaklanmalar\u0131.<\/p>\n
TikTok ise PineDrama ile bu ba\u015far\u0131y\u0131 tekrarlamay\u0131 hedefliyor.<\/p>\n<\/div>\n
\n
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"TikTok, k\u0131sa video format\u0131ndaki hakimiyetini bu kez dizi d\u00fcnyas\u0131na ta\u015f\u0131yor. \u00a0 \u015eirket, ABD ve Brezilya\u2019da sessiz sedas\u0131z kullan\u0131ma sundu\u011fu PineDrama adl\u0131 yeni uygulamayla, b\u00f6l\u00fcmleri yakla\u015f\u0131k bir dakika s\u00fcren \u201cmikro diziler\u201d sunmaya ba\u015flad\u0131. Uygulama, tasar\u0131m a\u00e7\u0131s\u0131ndan TikTok\u2019a olduk\u00e7a benziyor; ancak dans videolar\u0131 ve trend i\u00e7erikler yerine, dikey formatta \u00e7ekilmi\u015f k\u0131sa dizi b\u00f6l\u00fcmleri var. \u00a0 Mikro diziler, […]<\/p>\n","protected":false},"author":908,"featured_media":36999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12],"tags":[],"class_list":["post-36998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/kibrisayna.com\/wp-content\/uploads\/2026\/01\/WhatsAppImage2026-01-19at19.20.19-869399.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/36998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/users\/908"}],"replies":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/comments?post=36998"}],"version-history":[{"count":0,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/36998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media\/36999"}],"wp:attachment":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media?parent=36998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/categories?post=36998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/tags?post=36998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}