{"id":36822,"date":"2025-12-29T21:23:30","date_gmt":"2025-12-29T18:23:30","guid":{"rendered":"https:\/\/kibrisayna.com\/index.php\/2025\/12\/29\/appleda-beyin-gocu-mu-yasaniyor\/"},"modified":"2025-12-29T21:23:30","modified_gmt":"2025-12-29T18:23:30","slug":"appleda-beyin-gocu-mu-yasaniyor","status":"publish","type":"post","link":"https:\/\/kibrisayna.com\/index.php\/2025\/12\/29\/appleda-beyin-gocu-mu-yasaniyor\/","title":{"rendered":"Apple’da "beyin g\u00f6\u00e7\u00fc" m\u00fc ya\u015fan\u0131yor?"},"content":{"rendered":"


\n
<\/p>\n

Apple, tarihinin en g\u00fc\u00e7l\u00fc d\u00f6nemlerinden birini ya\u015farken, CEO Tim Cook\u2019un \u00f6n\u00fcm\u00fczdeki y\u0131l g\u00f6revden ayr\u0131labilece\u011fine dair s\u00f6ylentiler, \u201cApple eski b\u00fcy\u00fcs\u00fcn\u00fc kaybediyor mu?\u201d sorusunu g\u00fcndeme getirdi.<\/p>\n

Apple, iPhone sat\u0131\u015flar\u0131ndaki rekorlar ve h\u0131zla b\u00fcy\u00fcyen hizmetler gelirleriyle tarihinin en g\u00fc\u00e7l\u00fc d\u00f6nemlerinden birini ya\u015f\u0131yor. \u015eirket, son \u00e7eyrekte 102,5 milyar dolarl\u0131k hizmet geliri elde ederken, CEO Tim Cook mevcut tatil sezonunda iPhone sat\u0131\u015flar\u0131n\u0131n t\u00fcm zamanlar\u0131n rekorunu k\u0131rmas\u0131n\u0131 beklediklerini s\u00f6yl\u00fcyor. Katlanabilir iPhone s\u00f6ylentileri de Apple\u2019\u0131n gelece\u011fine dair beklentileri canl\u0131 tutuyor.<\/p>\n

 <\/p>\n

Ancak bu parlak tablonun arka plan\u0131nda, Apple\u2019dan ayr\u0131lan \u00fcst d\u00fczey y\u00f6neticiler ve \u00e7al\u0131\u015fanlar dikkat \u00e7ekiyor. COO Jeff Williams\u2019\u0131n g\u00f6revi b\u0131rakaca\u011f\u0131n\u0131 a\u00e7\u0131klamas\u0131, baz\u0131 \u00fcst d\u00fczey yapay zeka m\u00fchendislerinin Meta\u2019ya transfer olmas\u0131 ve CEO Tim Cook\u2019un \u00f6n\u00fcm\u00fczdeki y\u0131l g\u00f6revden ayr\u0131labilece\u011fine dair s\u00f6ylentiler, \u201cApple eski b\u00fcy\u00fcs\u00fcn\u00fc kaybediyor mu?\u201d sorusunu g\u00fcndeme getirdi.<\/p>\n

 <\/p>\n

APPLE \u0130\u00c7\u0130N YEN\u0130 DE\u011e\u0130L<\/strong><\/h3>\n

 <\/h3>\n

Uzmanlara g\u00f6re bu endi\u015feler ger\u00e7e\u011fi tam olarak yans\u0131tm\u0131yor. Apple, ge\u00e7mi\u015fte \u00e7ok daha sars\u0131c\u0131 g\u00f6r\u00fcnen ayr\u0131l\u0131klar\u0131 ba\u015far\u0131yla geride b\u0131rakt\u0131. 2011\u20132014 y\u0131llar\u0131 aras\u0131nda, ilk iPhone\u2019un geli\u015ftirilmesinde kilit rol oynayan bir\u00e7ok \u00fcst d\u00fczey y\u00f6netici ve m\u00fchendis \u015firketten ayr\u0131ld\u0131.<\/p>\n

 <\/p>\n

Bunlar\u0131n ba\u015f\u0131nda, OS X\u2019in mimarlar\u0131ndan Bertrand Serlet ve iOS\u2019un yarat\u0131c\u0131s\u0131 olarak g\u00f6r\u00fclen Scott Forstall geliyor. Forstall\u2019\u0131n ayr\u0131l\u0131\u011f\u0131 o d\u00f6nemde \u201conar\u0131lamaz bir kay\u0131p\u201d olarak yorumlanm\u0131\u015ft\u0131. Ancak Apple, iOS ve \u00fcr\u00fcn geli\u015ftirme s\u00fcrecini Craig Federighi, Jony Ive ve Eddy Cue gibi isimlerle yeniden yap\u0131land\u0131rd\u0131 ve b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc.<\/p>\n

 <\/p>\n

iPHONE’UN M\u0130MARLARI AYRILDI<\/strong><\/h3>\n

 <\/h3>\n

Ayn\u0131 d\u00f6nemde, iPhone\u2019un ikonik aray\u00fcz \u00f6\u011felerini tasarlayan Greg Christie ve iOS m\u00fchendisli\u011finin temelini atan Henri Lamiraux da Apple\u2019dan ayr\u0131ld\u0131. Buna ra\u011fmen iPhone ve iOS geli\u015fimi kesintiye u\u011framad\u0131. \u015eirketin devasa organizasyon yap\u0131s\u0131, kritik isimlerin ayr\u0131l\u0131\u011f\u0131n\u0131 tolere edebilecek \u015fekilde tasarlanm\u0131\u015ft\u0131.<\/p>\n

 <\/p>\n

Apple ayr\u0131ca Tony Fadell, Bob Mansfield, Ron Johnson ve Phil Schiller gibi farkl\u0131 alanlarda b\u00fcy\u00fck etkisi olan y\u00f6neticilerin ayr\u0131l\u0131klar\u0131n\u0131 da sorunsuz atlatt\u0131. \u00d6zellikle perakende ma\u011fazalar zincirinin mimar\u0131 Ron Johnson\u2019\u0131n ayr\u0131lmas\u0131na ra\u011fmen Apple Store\u2019lar k\u00fcresel ba\u015far\u0131y\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n

 <\/p>\n

EN B\u00dcY\u00dcK \u0130K\u0130 KAYIP DURDURAMADI<\/strong><\/h3>\n

 <\/h3>\n

Apple\u2019\u0131n dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131n en g\u00fc\u00e7l\u00fc kan\u0131t\u0131 ise Steve Jobs\u2019un vefat\u0131 ve Jony Ive\u2019\u0131n ayr\u0131l\u0131\u011f\u0131 oldu. Jobs sonras\u0131 d\u00f6nemde Tim Cook liderli\u011finde Apple, Apple Watch ve Vision Pro gibi yeni \u00fcr\u00fcn kategorilerine girdi; hizmetler i\u015fini dev bir gelir motoruna d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Bug\u00fcn Apple, yakla\u015f\u0131k 4 trilyon dolarl\u0131k piyasa de\u011feriyle d\u00fcnyan\u0131n en de\u011ferli \u015firketlerinden biri.<\/p>\n

 <\/p>\n

APPLE’IN ASIL G\u00dcC\u00dc NE?<\/strong><\/h3>\n

 <\/h3>\n

Steve Jobs, Apple\u2019\u0131 ki\u015filere ba\u011f\u0131ml\u0131 olmayan bir yap\u0131 \u00fczerine in\u015fa etti. Bunun en somut \u00f6rne\u011fi, 2008\u2019de kurulan Apple University. Bu kurum, Apple y\u00f6neticilerine \u015firketin temel de\u011ferlerini \u00f6\u011fretiyor.<\/p>\n

 <\/p>\n

Bu sayede Apple\u2019da liderlik de\u011fi\u015fimleri kriz de\u011fil, \u00e7o\u011fu zaman yeni f\u0131rsatlar yarat\u0131yor. \u00d6rne\u011fin Johny Srouji, Bob Mansfield\u2019\u0131n ayr\u0131l\u0131\u011f\u0131n\u0131n ard\u0131ndan \u015firket i\u00e7inde \u00e7ok daha merkezi bir role y\u00fckseldi.<\/p>\n

 <\/p>\n

APPLE YOLUNA DEVAM ED\u0130YOR?<\/strong><\/h3>\n

 <\/h3>\n

Apple\u2019dan ya\u015fanan y\u00f6netici ve \u00e7al\u0131\u015fan ayr\u0131l\u0131klar\u0131 dikkat \u00e7ekici olsa da, \u015firketin inovasyon g\u00fcc\u00fcn\u00fc tehdit edecek boyutta g\u00f6r\u00fclm\u00fcyor. Tarih, Apple\u2019\u0131n \u00e7ok daha b\u00fcy\u00fck kay\u0131plar\u0131 a\u015farak b\u00fcy\u00fcmeye devam etti\u011fini g\u00f6steriyor.<\/p>\n


\n
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple, tarihinin en g\u00fc\u00e7l\u00fc d\u00f6nemlerinden birini ya\u015farken, CEO Tim Cook\u2019un \u00f6n\u00fcm\u00fczdeki y\u0131l g\u00f6revden ayr\u0131labilece\u011fine dair s\u00f6ylentiler, \u201cApple eski b\u00fcy\u00fcs\u00fcn\u00fc kaybediyor mu?\u201d sorusunu g\u00fcndeme getirdi. Apple, iPhone sat\u0131\u015flar\u0131ndaki rekorlar ve h\u0131zla b\u00fcy\u00fcyen hizmetler gelirleriyle tarihinin en g\u00fc\u00e7l\u00fc d\u00f6nemlerinden birini ya\u015f\u0131yor. \u015eirket, son \u00e7eyrekte 102,5 milyar dolarl\u0131k hizmet geliri elde ederken, CEO Tim Cook mevcut tatil sezonunda […]<\/p>\n","protected":false},"author":908,"featured_media":36759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12],"tags":[],"class_list":["post-36822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/kibrisayna.com\/wp-content\/uploads\/2025\/12\/5DNXTFCSNJKGLGCUESIF4E73PA-415028.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/36822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/users\/908"}],"replies":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/comments?post=36822"}],"version-history":[{"count":0,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/36822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media\/36759"}],"wp:attachment":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media?parent=36822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/categories?post=36822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/tags?post=36822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}