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![\"BYD'ye](\"https:\/\/images.ntv.com.tr\/images\/1762325316_BYD_ATTO_2__1_-356533.jpg?width=930&format=webp\")
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BYD’nin sat\u0131\u015flar\u0131, elektrikli ara\u00e7 rekabetinin k\u0131z\u0131\u015fmas\u0131yla \u00fc\u00e7\u00fcnc\u00fc ayda d\u00fc\u015ft\u00fc.<\/p>\n
D\u00fcnyan\u0131n en b\u00fcy\u00fck elektrikli ara\u00e7 \u00fcreticisi BYD Co.’nun sat\u0131\u015flar\u0131, pop\u00fcler modeller \u00fcreten rakiplerinin artan rekabetiyle kar\u015f\u0131 kar\u015f\u0131ya kalmas\u0131yla \u00fcst \u00fcste \u00fc\u00e7\u00fcnc\u00fc ayda d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131.<\/p>\n
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\u015eirket, kas\u0131m ay\u0131nda 480 bin 186 ara\u00e7 teslim etti. Bu rakam, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 5,3’l\u00fck bir d\u00fc\u015f\u00fc\u015f\u00fc temsil ediyor.<\/p>\n
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Bu d\u00fc\u015f\u00fc\u015f, yo\u011fun bir d\u00f6nem olmas\u0131 beklenen bir d\u00f6nemde ya\u015fand\u0131\u011f\u0131 i\u00e7in \u00f6zellikle dikkat \u00e7ekici. T\u00fcketicilerin, \u00fclkedeki yeni enerjili ara\u00e7 vergisi muafiyetinin 31 Aral\u0131k’ta sona ermesi \u00f6ncesinde, son \u00e7eyrekte sat\u0131n al\u0131mlar\u0131n\u0131 garantilemek i\u00e7in showroomlara ak\u0131n etmesi bekleniyor.<\/p>\n
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Bu durum, t\u00fcketicilerin BYD’nin \u00fcr\u00fcnlerinden b\u0131kt\u0131\u011f\u0131n\u0131n da olas\u0131 bir i\u015fareti. \u015eirket, \u00f6zellikle Geely Automobile Holdings Ltd.’nin yeniden canland\u0131rd\u0131\u011f\u0131 \u00fcr\u00fcn yelpazesi ve Xiaomi Corp.’un YU7 gibi pop\u00fcler modelleri nedeniyle hem kitle pazar\u0131nda hem de daha \u00fcst segmentlerde pazar pay\u0131n\u0131n azalmas\u0131yla kar\u015f\u0131 kar\u015f\u0131ya.<\/p>\n
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BYD’nin Aral\u0131k ay\u0131ndaki toplam sat\u0131\u015flar\u0131n\u0131n, bildirildi\u011fine g\u00f6re 4,6 milyonluk tam y\u0131l hedefini kar\u015f\u0131layabilmesi i\u00e7in yakla\u015f\u0131k 418 bin adet olmas\u0131 gerekiyor. \u015eirket, \u00c7in’in b\u00fcy\u00fcyen elektrikli ara\u00e7 sekt\u00f6r\u00fcn\u00fc kontrol alt\u0131na alma \u00e7abalar\u0131n\u0131n merkezinde yer ald\u0131\u011f\u0131 i\u00e7in k\u00e2rlar \u00fcst \u00fcste iki \u00e7eyrekte d\u00fc\u015ft\u00fc. Bu \u00e7abalar aras\u0131nda BYD’nin sat\u0131\u015flar\u0131n\u0131 destekleyen agresif indirimlere kar\u015f\u0131 sert \u00f6nlemler de yer al\u0131yor.<\/p>\n
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\u0130hracat, 131 bin 935 adetlik sevkiyatla nadir g\u00f6r\u00fclen bir y\u00fckseli\u015f g\u00f6sterse de, zay\u0131flayan i\u00e7 talebi dengelemeye yetmedi. BYD’nin yurtd\u0131\u015f\u0131 geni\u015fleme planlar\u0131 da kendi engelleriyle kar\u015f\u0131 kar\u015f\u0131ya; Avrupa ve Kuzey Amerika’daki artan ticaret engelleri, \u015firketin doymu\u015f \u00c7in pazar\u0131ndan uzakla\u015farak hacim yaratma kabiliyetini k\u0131s\u0131tl\u0131yor.<\/p>\n