\n<\/p>\n
T\u00fcm Oto Kiralama ve Mobilite Kurulu\u015flar\u0131 Derne\u011fi (TOKKDER) Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6zarslan Tang\u00fcn, yaz d\u00f6neminde ge\u00e7en y\u0131la k\u0131yasla ara\u00e7 kiralama talebinde art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 belirterek, “Ge\u00e7en y\u0131la g\u00f6re sezonun temmuz ba\u015f\u0131na do\u011fru kaym\u0131\u015f olmas\u0131, \u00f6zellikle temmuz ve a\u011fustos aylar\u0131nda y\u00fcksek talep yaratt\u0131. Bu durumun eyl\u00fcl ay\u0131nda da devam etti\u011fini g\u00f6r\u00fcyoruz.” dedi.<\/p>\n
T\u00fcrkiye’de ara\u00e7 kiralama sekt\u00f6r\u00fc, yaz aylar\u0131nda artan turizm hareketlili\u011fi ve i\u00e7 talebin etkisiyle yo\u011fun d\u00f6nem ge\u00e7irdi.<\/p>\n
Tatil b\u00f6lgelerine yolculuklar\u0131n yan\u0131 s\u0131ra \u015fehir i\u00e7i kullan\u0131mda da talebin artmas\u0131, kiralama \u015firketlerinin filo kapasitelerini y\u00fcksek seviyede kullanmalar\u0131n\u0131 sa\u011flad\u0131.<\/p>\n
TOKKDER Y\u00f6netim Kurulu Ba\u015fkan\u0131 Tang\u00fcn, AA muhabirine yaz d\u00f6neminde ge\u00e7en y\u0131la k\u0131yasla ara\u00e7 kiralama talebinde art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Tang\u00fcn, “Ge\u00e7en y\u0131la g\u00f6re sezonun temmuz ba\u015f\u0131na do\u011fru kaym\u0131\u015f olmas\u0131, \u00f6zellikle temmuz ve a\u011fustos aylar\u0131nda y\u00fcksek talep yaratt\u0131. Bu durumun eyl\u00fcl ay\u0131nda da devam etti\u011fini g\u00f6r\u00fcyoruz. Turizmin en \u00f6nemli tamamlay\u0131c\u0131lar\u0131ndan ara\u00e7 kiralama hizmeti, \u00f6zellikle Ege ve Akdeniz gibi turizm b\u00f6lgelerinde hem yerli hem de yabanc\u0131 turist talepleri ile 2025 yaz d\u00f6neminde ortalama y\u00fczde 15-20 y\u00fckseldi.” diye konu\u015ftu.<\/p>\n
“YAZ SEZONUNDA KISA D\u00d6NEM K\u0130RALAMALARA YO\u011eUN TALEP GELD\u0130”<\/strong><\/p>\n \u00d6zarslan Tang\u00fcn, ara\u00e7 kiralama fiyatlar\u0131 ve filo yeterlili\u011fi a\u00e7\u0131s\u0131ndan sekt\u00f6r\u00fcn performans\u0131na i\u015faret ederek, yaz sezonunda k\u0131sa d\u00f6nem kiralamalarda yurt i\u00e7i ve d\u0131\u015f\u0131ndan yo\u011fun talep geldi\u011fini belirtti.<\/p>\n Tang\u00fcn, sekt\u00f6r\u00fcn bu talepleri erken planlama, etkin filo y\u00f6netimi ve g\u00fc\u00e7l\u00fc i\u015fbirlikleri sayesinde kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 dile getirerek, operasyonel maliyetler y\u00fckselse bile verimlili\u011fi art\u0131rarak bu durumun fiyatlar\u0131 ciddi \u015fekilde etkilememesinin sa\u011fland\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n M\u00fc\u015fteri tercihlerinin nas\u0131l \u015fekillendi\u011fine de\u011finen Tang\u00fcn, ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn yeni ara\u00e7lar\u0131 ve teknolojileri deneyimletme platformu olmaya devam etti\u011fini dile getirdi.<\/p>\n “ELEKTR\u0130KL\u0130 ARA\u00c7LARIN KISA D\u00d6NEM K\u0130RALAMALARINDA DEVAM EDEN OPERASYONEL ZORLUKLAR VAR”<\/strong><\/p>\n Tang\u00fcn, bir\u00e7ok kullan\u0131c\u0131n\u0131n elektrikli ara\u00e7 teknolojisini veya yeni ara\u00e7 modellerini test ama\u00e7l\u0131 kiralamay\u0131 tercih etti\u011fine dikkati \u00e7ekerek, \u015funlar\u0131 kaydetti:<\/p>\n “M\u00fc\u015fteri tercihlerinde k\u0131sa d\u00f6nem kiralamalarda tatil ve turizm odakl\u0131 bir yo\u011funluk ya\u015fand\u0131 ve ge\u00e7ti\u011fimiz y\u0131la g\u00f6re k\u0131sa d\u00f6nem kiralamada b\u00fcy\u00fcme ya\u015fand\u0131. Uzun d\u00f6nem kiralamada ise ge\u00e7ti\u011fimiz y\u0131llardaki k\u00fc\u00e7\u00fclme devam etti. Ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 8,4 azalma s\u00f6z konusu. Elektrikli ara\u00e7lar\u0131n k\u0131sa d\u00f6nem kiralamalar\u0131nda devam eden operasyonel zorluklar var. Bu ara\u00e7lar\u0131n ikinci el de\u011ferinin belirlenmesindeki g\u00fc\u00e7l\u00fckler ‘turnover’ maliyetlerini de art\u0131r\u0131yor.<\/p>\n M\u00fc\u015fteri tercihleri a\u00e7\u0131s\u0131ndan ise ara\u00e7 menzillerinin k\u0131sa olmas\u0131, 6-7 saatlik uzun \u015farj s\u00fcreleri ve T\u00fcrkiye genelinde her b\u00f6lgede h\u0131zl\u0131 \u015farja ula\u015f\u0131lmas\u0131ndaki zorluklar, elektrikli ara\u00e7lar\u0131n talebini de s\u0131n\u0131rland\u0131rmakta.”<\/p>\n<\/div>\n