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![\"BYD'de](\"https:\/\/cdn1.ntv.com.tr\/gorsel\/0--1NLwLIEeffMFFmv3TTg.jpg?width=1200&mode=crop&scale=both\")
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\u00c7inli otomobil \u00fcreticileri aras\u0131ndaki k\u0131yas\u0131ya m\u00fccadelede, sonu\u00e7lar\u0131 g\u00f6rmezden gelmek imkans\u0131z hale geliyor. BYD’nin fiyat politikas\u0131 karl\u0131l\u0131\u011f\u0131n\u0131 negatif etkiledi.<\/p>\n
BYD’nin a\u00e7\u0131klad\u0131\u011f\u0131 \u00e7eyreksel bazl\u0131 kar\u0131nda y\u00fczde 30’luk \u015fa\u015f\u0131rt\u0131c\u0131 bir d\u00fc\u015f\u00fc\u015f olu\u015fmas\u0131, pazar pay\u0131 i\u00e7in verilen k\u0131yas\u0131ya m\u00fccadelede bask\u0131n oyuncular\u0131n bile g\u00fcvende olmad\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131. Otomobil \u00fcreticisinin hisseleri Hong Kong’da y\u00fczde 8’e kadar d\u00fc\u015ft\u00fckten sonra zararlar\u0131n\u0131 azaltt\u0131. G\u00fc\u00e7l\u00fc yurtd\u0131\u015f\u0131 sat\u0131\u015flar\u0131na ra\u011fmen, BYD’nin 30 Haziran’a kadar olan \u00fc\u00e7 ayl\u0131k d\u00f6nemdeki 6,36 milyar yuan (892 milyon dolar) net geliri, analistlerin m\u00fctevaz\u0131 bir art\u0131\u015f beklentisinin alt\u0131nda kald\u0131. Yo\u011fun indirimler, BYD’nin br\u00fct k\u00e2r marj\u0131n\u0131n 2024’\u00fcn ilk yar\u0131s\u0131ndaki y\u00fczde 18,8’den y\u00fczde 18’e gerilemesine neden oldu. Ancak bu rakam, Zhejiang Geely Holding Group Co. ve Chery Automobile Co. gibi rakiplerini geride b\u0131rakarak sekt\u00f6rdeki en iyiler aras\u0131nda yer almaya devam ediyor.<\/p>\n
KEND\u0130 YAPTIKLARINI TASV\u0130P ETMED\u0130<\/strong> Shenzhen merkezli dev marka, k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 bask\u0131layan sebeplerden dolay\u0131 “end\u00fcstri suistimallerini” ve “a\u015f\u0131r\u0131 pazarlamay\u0131” su\u00e7lad\u0131. Bu, BYD’nin 2023’ten bu yana, sonuncusu May\u0131s ay\u0131nda olmak \u00fczere, bir\u00e7ok indirim turuna \u00f6nc\u00fcl\u00fck ederek fiyat sava\u015f\u0131n\u0131n ba\u015fl\u0131ca itici g\u00fc\u00e7lerinden biri oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde ironik bir durum olu\u015fturuyor. En son indirim kampanyas\u0131, h\u00fck\u00fcmeti otomobil \u00fcreticilerini “\u00e7\u0131lg\u0131n rekabet” konusunda uyarmaya y\u00f6neltti. Fiyat sava\u015flar\u0131n\u0131n tedarik zinciri g\u00fcvenli\u011fini etkileyebilece\u011fini ve “\u00c7in Mal\u0131”n\u0131n uluslararas\u0131 itibar\u0131na ciddi \u015fekilde zarar verebilece\u011fi s\u00f6ylendi. BYD T\u00d6KEZLED\u0130<\/strong> BYD’nin bu t\u00f6kezlemesi, k\u00fcresel b\u00fcy\u00fcmesinin bu y\u0131l h\u0131z kazanmas\u0131 ve markan\u0131n uluslararas\u0131 sat\u0131\u015flar\u0131n\u0131n yakla\u015f\u0131k \u00fc\u00e7te birini ger\u00e7ekle\u015ftirdi\u011fi Brezilya, Avustralya, Singapur ve Avrupa’n\u0131n baz\u0131 b\u00f6lgelerinde \u00f6nemli ilerlemeler kaydetmesi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda \u015fok edici. Hong Kong, Makao ve Tayvan hari\u00e7 yurtd\u0131\u015f\u0131 geliri, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re ilk alt\u0131 ayda y\u00fczde 50 artarak 135,4 milyar yuana ula\u015ft\u0131. Ara\u015ft\u0131rma \u015firketi Sanford C. Bernstein taraf\u0131ndan hafta sonu yay\u0131nlanan bir notta, marj daralmas\u0131n\u0131n “rekabetin izleri” olarak nitelendirildi\u011fi, daha y\u00fcksek yurtd\u0131\u015f\u0131 sat\u0131\u015f karmas\u0131na ra\u011fmen marj bask\u0131s\u0131n\u0131n devam etti\u011fi belirtildi. Eunice Lee de dahil olmak \u00fczere analistler, “Artan tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131 beklenen hacim b\u00fcy\u00fcmesini sa\u011flayamad\u0131 ve daha y\u00fcksek sermaye harcamalar\u0131 marjlar\u0131 daha da olumsuz etkiledi.” diye yazd\u0131.<\/p>\n