\n<\/p>\n
Apple<\/a>, iPhone \u00fcreticisinin sat\u0131\u015flar\u0131 canland\u0131rmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 pazarda \u00f6nemli bir geri \u00e7ekilme olarak, \u00c7in<\/a>‘de ilk kez bir perakende ma\u011fazas\u0131n\u0131 kapat\u0131yor.<\/p>\n \u015eirket, al\u0131\u015fveri\u015f kompleksindeki de\u011fi\u015fen ko\u015fullar\u0131 gerek\u00e7e g\u00f6stererek, 9 A\u011fustos’ta Dalian \u015fehrinin Zhongshan b\u00f6lgesindeki Parkland Mall ma\u011fazas\u0131n\u0131 kapataca\u011f\u0131n\u0131 duyurdu. \u015eirketin B\u00fcy\u00fck \u00c7in b\u00f6lgesinde yakla\u015f\u0131k 56 ma\u011fazas\u0131 bulunuyor ve bu ma\u011fazalar, d\u00fcnya \u00e7ap\u0131nda 530’dan fazla sat\u0131\u015f noktas\u0131n\u0131n y\u00fczde 10’undan fazlas\u0131n\u0131 olu\u015fturuyor.<\/p>\n Kaliforniya’n\u0131n Cupertino kentinde bulunan \u015firket, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “Hem \u00e7evrimi\u00e7i hem de B\u00fcy\u00fck \u00c7in b\u00f6lgesindeki 50’den fazla Apple Store ma\u011fazas\u0131nda t\u00fcm m\u00fc\u015fterilerimize ola\u011fan\u00fcst\u00fc bir deneyim sunmaya her zaman odaklan\u0131yoruz. Parkland Mall’daki birka\u00e7 perakendecinin ayr\u0131lmas\u0131 nedeniyle, ma\u011fazam\u0131z\u0131 kapatma karar\u0131 ald\u0131k.” dedi.<\/p>\n \u00c7in, t\u00fcketimdeki d\u00fc\u015f\u00fc\u015f ve k\u00fcresel g\u00fcmr\u00fck vergilerinin d\u00fcnyan\u0131n ikinci b\u00fcy\u00fck ekonomisinin \u00f6nemli bir motoru olan ihracat\u0131 olumsuz etkilemesi nedeniyle deflasyonist bask\u0131larla m\u00fccadele ediyor. Perakende sat\u0131\u015f b\u00fcy\u00fcmesi tahminlerin alt\u0131nda kald\u0131 ve konut fiyatlar\u0131 Haziran ay\u0131nda daha h\u0131zl\u0131 d\u00fc\u015ft\u00fc.<\/p>\n Kapanan ma\u011faza, Dalian \u015fehrindeki iki ma\u011fazadan biri. Di\u011feri, Olympia 66 al\u0131\u015fveri\u015f kompleksindeki ma\u011faza, a\u00e7\u0131k kalmaya devam edecek. \u015eirket, kapanan ma\u011fazadaki \u00e7al\u0131\u015fanlara ba\u015fka yerlerde \u00e7al\u0131\u015fma f\u0131rsat\u0131 verilece\u011fini belirtti. \u0130ki ma\u011faza birbirinden yakla\u015f\u0131k 10 dakika uzakl\u0131kta.<\/p>\n Daha genel olarak, Apple \u00c7in’de bir geri d\u00f6n\u00fc\u015f yapmaya \u00e7al\u0131\u015f\u0131yor. 29 Mart’ta sona eren ikinci \u00e7eyrekte, \u00fclkedeki sat\u0131\u015flar y\u00fczde 2,3 d\u00fc\u015f\u00fc\u015fle 16 milyar dolara geriledi. Analistler 16,8 milyar dolarl\u0131k bir sat\u0131\u015f \u00f6ng\u00f6rm\u00fc\u015ft\u00fc.<\/p>\n SHENZEN’E YEN\u0130 MA\u011eAZA<\/strong><\/p>\n Apple, 16 A\u011fustos’ta Shenzhen’deki Uniwalk Qianhai’de yeni bir ma\u011faza a\u00e7\u0131yor. Bloomberg News’in haberine g\u00f6re, \u015firket \u00f6n\u00fcm\u00fczdeki y\u0131l Pekin ve \u015eanghay’da da yeni ma\u011fazalar a\u00e7may\u0131 planl\u0131yor. Ocak ay\u0131nda Anhui eyaletinde bir ma\u011faza a\u00e7m\u0131\u015ft\u0131.<\/p>\n \u015eirket ayr\u0131ca yak\u0131nda Detroit, Birle\u015fik Arap Emirlikleri, Suudi Arabistan ve Hindistan’da yeni ma\u011fazalar a\u00e7arak b\u00fcy\u00fcmeye devam edecek. 26 Temmuz’da Osaka’da bir ma\u011faza a\u00e7\u0131ld\u0131 ve Ocak ay\u0131nda Miami’de b\u00fcy\u00fck bir yeni amiral ma\u011faza hizmete girdi. \u015eirket ayr\u0131ca ge\u00e7en y\u0131l Malezya’da ilk ma\u011fazas\u0131n\u0131 a\u00e7t\u0131.<\/p>\n Apple hala yeni ma\u011fazalar a\u00e7maya devam etse de, pandemi ba\u015flad\u0131\u011f\u0131ndan beri genel perakende geni\u015flemesi yava\u015flad\u0131. Apple bunun yerine Hindistan ve Suudi Arabistan gibi yeni yerlerde \u00e7evrimi\u00e7i perakende ma\u011fazas\u0131n\u0131 a\u00e7maya ve eski fiziksel ma\u011fazalar\u0131n\u0131 g\u00fcncellemeye veya ta\u015f\u0131nmaya odakland\u0131.<\/p>\n \u015eirket, kira s\u00f6zle\u015fmelerini yenileme konusunda da daha se\u00e7ici davranmaya ba\u015flad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. \u00c7in’deki ma\u011fazas\u0131n\u0131 kapatt\u0131\u011f\u0131 g\u00fcn, \u0130ngiltere’nin Bristol kentindeki ma\u011fazas\u0131n\u0131 da kapataca\u011f\u0131n\u0131 duyurdu. Yak\u0131nda kapat\u0131lacak di\u011fer ma\u011fazalar aras\u0131nda Michigan’daki Partridge Creek ma\u011fazas\u0131 ve Sidney yak\u0131nlar\u0131ndaki Hornsby ma\u011fazas\u0131 bulunuyor.<\/p>\n Apple, \u00c7in’in Parkland Mall’\u0131ndan \u00e7ekilen tek b\u00fcy\u00fck marka de\u011fil. Bu y\u0131l\u0131n ba\u015flar\u0131nda, kompleksin \u00e7o\u011funluk hissedar\u0131 tam operasyonel kontrol\u00fc ele ge\u00e7irdi ve Coach, Sandro ve Hugo Boss gibi perakendeciler son y\u0131llarda kira s\u00f6zle\u015fmelerini yenilemedi.<\/p>\n<\/div>\n