{"id":31948,"date":"2025-07-24T10:38:02","date_gmt":"2025-07-24T07:38:02","guid":{"rendered":"https:\/\/kibrisayna.com\/index.php\/2025\/07\/24\/youtube-reklam-gelirlerini-yuzde-13-artirdi-son-dakika-teknoloji-haberleri\/"},"modified":"2025-07-24T10:38:02","modified_gmt":"2025-07-24T07:38:02","slug":"youtube-reklam-gelirlerini-yuzde-13-artirdi-son-dakika-teknoloji-haberleri","status":"publish","type":"post","link":"https:\/\/kibrisayna.com\/index.php\/2025\/07\/24\/youtube-reklam-gelirlerini-yuzde-13-artirdi-son-dakika-teknoloji-haberleri\/","title":{"rendered":"YouTube reklam gelirlerini y\u00fczde 13 art\u0131rd\u0131 – Son Dakika Teknoloji Haberleri"},"content":{"rendered":"


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D\u00fcnyan\u0131n en b\u00fcy\u00fck video platformu YouTube , reklam harcamalar\u0131ndan giderek daha b\u00fcy\u00fck bir pay almaya devam ediyor.<\/p>\n

2025’in ikinci \u00e7eyre\u011finde YouTube’un reklam geliri, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 13 artarak 9,796 milyar dolara ula\u015ft\u0131.\u00a0<\/p>\n

Google<\/a> ve YouTube’un ana \u015firketi Alphabet , beklentileri bir kez daha rahatl\u0131kla a\u015ft\u0131. \u015eirket, y\u00fczde 14 art\u0131\u015fla 96,43 milyar dolar toplam gelir ve y\u00fczde 19 art\u0131\u015fla 28,2 milyar dolar net gelir bildirdi; bu da hisse ba\u015f\u0131na 2,31 dolara denk geliyor. LSEG Data & Analytics’e g\u00f6re, Wall Street analistleri genel olarak Alphabet’in ortalama 94 milyar dolar gelir ve hisse ba\u015f\u0131na 2,18 dolar kar elde etmesini bekliyordu.<\/p>\n

Alphabet ve Google CEO’su Sundar Pichai, sonu\u00e7lar\u0131 a\u00e7\u0131klarken, “\u015eirket genelinde g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcmeyle dikkat \u00e7eken bir \u00e7eyrek ge\u00e7irdik,” dedi.<\/p>\n

Pichai’ye g\u00f6re, yapay zekaya yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar\u0131n yan\u0131 s\u0131ra Alphabet, 2025 y\u0131l\u0131nda sermaye harcamalar\u0131n\u0131 yakla\u015f\u0131k 85 milyar dolara \u00e7\u0131kar\u0131yor; bu rakam daha \u00f6nceki 75 milyar dolardan 10 milyar dolar daha fazla.<\/p>\n

20. YILINI KUTLADI\u00a0<\/em><\/strong><\/p>\n

Bu y\u0131l 20. y\u0131l d\u00f6n\u00fcm\u00fcn\u00fc kutlayan YouTube, Nisan ay\u0131nda 20 milyardan fazla videoya ev sahipli\u011fi yapt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131 . 2025’in ilk \u00e7eyre\u011finde televizyonlar, YouTube izlemek i\u00e7in mobil cihazlar\u0131 geride b\u0131rakarak birincil cihaz haline geldi. <\/p>\n

YouTube CEO’su Neal Mohan, May\u0131s ay\u0131nda d\u00fczenlenen bir sekt\u00f6r konferans\u0131nda, 2020’de piyasaya s\u00fcr\u00fclen TikTok tarz\u0131 k\u0131sa video \u00fcr\u00fcn\u00fc YouTube Shorts’un, ABD de dahil olmak \u00fczere bir\u00e7ok \u00fclkede ana YouTube platformuna k\u0131yasla izlenme saati ba\u015f\u0131na gelirde e\u015fitli\u011fe ula\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

Pichai, \u00c7ar\u015famba g\u00fcn\u00fc yapt\u0131\u011f\u0131 kazan\u00e7 g\u00f6r\u00fc\u015fmesinde YouTube Shorts’un art\u0131k g\u00fcnl\u00fck 200 milyondan fazla izlenme ald\u0131\u011f\u0131n\u0131 s\u00f6yledi. Ayr\u0131ca, YouTube’un bu Eyl\u00fcl ay\u0131nda ilk \u00fccretsiz canl\u0131 NFL ma\u00e7\u0131na haz\u0131rland\u0131\u011f\u0131n\u0131 da belirtti ; d\u00fcnya \u00e7ap\u0131nda yay\u0131nlanacak olan Chargers – Chiefs ma\u00e7\u0131 5 Eyl\u00fcl’de S\u00e3o Paulo’da oynanacak.<\/p>\n<\/div>\n


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<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00fcnyan\u0131n en b\u00fcy\u00fck video platformu YouTube , reklam harcamalar\u0131ndan giderek daha b\u00fcy\u00fck bir pay almaya devam ediyor. 2025’in ikinci \u00e7eyre\u011finde YouTube’un reklam geliri, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 13 artarak 9,796 milyar dolara ula\u015ft\u0131.\u00a0 Google ve YouTube’un ana \u015firketi Alphabet , beklentileri bir kez daha rahatl\u0131kla a\u015ft\u0131. \u015eirket, y\u00fczde 14 art\u0131\u015fla 96,43 milyar dolar toplam […]<\/p>\n","protected":false},"author":908,"featured_media":31949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12],"tags":[],"class_list":["post-31948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/kibrisayna.com\/wp-content\/uploads\/2025\/07\/RkB2SwG5-E2GBBTmut804A.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/31948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/users\/908"}],"replies":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/comments?post=31948"}],"version-history":[{"count":0,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/posts\/31948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media\/31949"}],"wp:attachment":[{"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/media?parent=31948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/categories?post=31948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kibrisayna.com\/index.php\/wp-json\/wp\/v2\/tags?post=31948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}